Online consumer reviews of a sport product: an alternative path to understanding brand associations von Williams, Antonio S., Heo, Yoon, Choi, Jun Woo, Pedersen, Zack P., Byon, Kevin K.

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Role Models and Athlete Expression at the Youth Olympic Games as Impactful Sport Communication Practices von Stålstrøm, Jannicke, Iskhakova, Marina, Pedersen, Zack P.

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The relative influence of spectator dysfunctional behavior on spectator enjoyment in Major League Baseball von Pedersen, Zack P, Kim, Kyungyeol (Anthony), Byon, Kevin K, Williams, Antonio S

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Two Events, Two Brazils: A Critical Discourse Analysis of the FIFA World Cup and the Olympic Games von Gutierrez, Diego Monteiro, de Almeida, Marco Antonio Bettine, Gutierrez, Gustavo Luis, Pedersen, Zack P., Williams, Antonio S.

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Legacy Branding: The Posthumous Utilization and Management of Athlete Brands von Williams, Antonio S., Pedersen, Zack P., Brummett, Kelly J.

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Branding in Higher Education: Every University Tells a Story von Pedersen, Zack P.

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Changing the Game: My Career in Collegiate Sports Marketing von Pedersen, Zack P.

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Health Communication and Sport: Connections, Applications, and Opportunities von Pedersen, Zack P.

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Concise Introduction to Sport Marketing von Pedersen, Zack P.

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Reprint of Comparison of climate signals obtained from encrusting and free-living rhodolith coralline algae von Williams, Siobhan, Halfar, Jochen, Zack, Thomas, Hetzinger, Steffen, Blicher, Martin, Juul-Pedersen, Thomas

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