Atmospheric cues and their effect on the hedonic retail experience von Ballantine, Paul W, Jack, Richard, Parsons, Andrew G

Volltext

Non‐functional motives for online shoppers: why we click von Parsons, Andrew G

Volltext

How brand loyal shoppers respond to three different brand discontinuation scenarios von Hebblethwaite, Denisa, Parsons, Andrew G, Spence, Mark T

Volltext

Competing for attention with in-store promotions von Phillips, Megan, Parsons, Andrew G., Wilkinson, Helene J., Ballantine, Paul W.

Volltext

Deal is on! Why people buy from daily deal websites von Parsons, Andrew G., Ballantine, Paul W., Ali, Ashleigh, Grey, Hannah

Volltext

Retail marketing: A novel research agenda von Parsons, Andrew G., Descatoires, Ellie

Volltext

Atmosphere in fashion stores: do you need to change? von Parsons, Andrew G.

Volltext

Assessing the effectiveness of shopping mall promotions: customer analysis von Parsons, Andrew G

Volltext

Advertising regulation and market drivers von Parsons, Andrew G, Schumacher, Christoph

Volltext

Use of scent in a naturally odourless store von Parsons, Andrew G

Volltext

Effects of price and alcohol content on purchase behaviour: an analysis of Australian and New Zealand youth drinking von Parsons, Andrew G, Stephenson, Nicola

Volltext

Country-of-origin and private-label merchandise von Parsons, Andrew G., Ballantine, Paul W., Wilkinson, Helene

Volltext

Young New Zealand shoppers' brand perceptions and ethnocentricity von Shergill, Gurvinder S, Rosmala, Yuli, Parsons, Andrew G

Volltext

Wine recommendations: who do I believe? von Parsons, Andrew G, Thompson, Ann-Marie

Volltext

Do Australian and American consumers differ in their perceived shopping experiences?: A bi‐cultural analysis von Jones, Marilyn Y., Vilches‐Montero, Sonia, Spence, Mark T., Eroglu, Sevgin A., Machleit, Karen A.

Volltext

Hypotheses in Marketing Science: Literature Review and Publication Audit von Armstrong, J. Scott, Brodie, Roderick J., Parsons, Andrew G.

Volltext

Brand choice in gift-giving: recipient influence von Parsons, Andrew G

Volltext

Market dominance, promotions, and shopping mall group performance von Parsons, Andrew G, Ballantine, Paul W

Volltext

The gifts we buy for children von Parsons, Andrew G, Ballantine, Paul W

Volltext

Gift exchange: benefits sought by the recipient von Parsons, Andrew G, Ballantine, Paul W, Kennedy, Ann-Marie

Volltext