Factors Influencing Behavior Usage Intention Technology and Innovation Products for Health in Thailand von Chaodeethirathkul, Pakkawaan, Pankham, Sumaman

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The Moderating Role of Reader Characteristics on E-Book Reading Intention in Thailand: A Multigroup Analysis von Sinchawarnwat, Thipsuda, Pankham, Sumaman

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Beyond STP Marketing Strategy for Online Service Businesses von Nilplengsang, Yongyoot, Pankham, Sumaman

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The Interplay of Trust and Satisfaction: Fueling E-Wom in Online Cosmetic Shopping von Thanapuech, Amara, Pankham, Sumaman

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THE INTERPLAY OF TRUST AND SATISFACTION: FUELING E-WOM IN ONLINE COSMETIC SHOPPING von Thanapuech, Amara, Pankham, Sumaman

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DEVELOPING ISEA STRATEGY FOR BUILDING ONLINE INFLUENCERS von Chantanasewi, Chanatda, Pankham, Sumaman

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THE MODERATING ROLE OF READER CHARACTERISTICS ON E-BOOK READING INTENTION IN THAILAND: A MULTIGROUP ANALYSIS von Sinchawarnwat, Thipsuda, Pankham, Sumaman

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BEYOND STP MARKETING STRATEGY FOR ONLINE SERVICE BUSINESSES von Nilplengsang, Yongyoot, Pankham, Sumaman

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The Quality Development of Brand Equity in Online Health and Beauty Businesses in Thailand von Nuamthong, Thunthida, Pankham, Sumaman

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Developing a Model of Actual Adoption Technology and Innovation for Health in Thailand von Chaodeethirathkul, Pakkawaan, Pankham, Sumaman

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Successful Entrepreneurs of Online Small and Medium Enterprises in Thailand von Chairaksa, Nongnapas, Pankham, Sumaman

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FACTORS INFLUENCING BEHAVIOR USAGE INTENTION TECHNOLOGY AND INNOVATION PRODUCTS FOR HEALTH IN THAILAND von Chaodeethirathkul, Pakkawaan, Pankham, Sumaman

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