The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship von Koronaki, Eirini, Kyrousi, Antigone G., Panigyrakis, George G.

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Internal marketing impact on business performance in a retail context von Panigyrakis, George G, Theodoridis, Prokopis K

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Color effects in print advertising: a research update (1985-2012) von Panigyrakis, George G, Kyrousi, Antigone G

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Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective von Kyrousi, Antigone G., Panigyrakis, George G., Panopoulos, Anastasios P.

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Market orientation and performance: An empirical investigation in the retail industry in Greece von Panigyrakis, George G., Theodoridis, Prokopis K.

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Male and female attitudes towards stereotypical advertisements: a paired country investigation von Theodoridis, Prokopis K., Kyrousi, Antigone G., Zotou, Athina Y., Panigyrakis, George G.

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The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development von Kapareliotis, Ilias, Panopoulos, Anastasios, Panigyrakis, George G

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Measuring the effectiveness of marketing information systems: An empirically validated instrument von Gounaris, Spiros P, Panigyrakis, George G, Chatzipanagiotou, Kalliopi C

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Men and women as public relation managers in Greece and Turkey: A comparison study of background variables, job-related factors and activities von Panigyrakis, G George, G. Athanasios Poulis

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Men and women as public relation managers in Greece and Turkey von Panigyrakis, G George, G Athanasios Poulis

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Measuring the effectiveness of marketing information systems von Gounaris, Spiros P, Panigyrakis, George G, Chatzipanagiotou, Kalliopi C

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Brand managers in the pharmaceutical industry: are they any different? von Panigyrakis, George G, Veloutsou, Cleopatra

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Consumer Brand Managers' Job Stress, Job Satisfaction, Perceived Performance and Intention to Leave von Veloutsou, Cleopatra A., Panigyrakis, George G.

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Brand managers' relations with industrial service providers in pharmaceutical and other companies von Panigyrakis, George G., Veloutsou, Cleopatra

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Brand managers' interfaces in different consumer goods industries von Panigyrakis, George G, Veloutsou, Cleopatra A

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The Impact Of Design Characteristics And Support Services On The Effectiveness Of Marketing Information Systems: An Empirical Investigation von Panigyrakis, George G., Chatzipanagiotou, Kalliopi C.

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Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies von Veloutsou, Cleopatra A., Panigyrakis, George G.

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The Relationship Between Market Orientation And Marketing Information Systems Effectiveness: An Empirical Investigation von Panigyrakis, George G., Chatzipanagiotou, Kalliopi C.

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Brand managers'relations with industrial service providers in pharmaceutical and other companies von Panigyrakis, George G, Veloutsou, Cleopatra

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Linking Luxury Brand Experience and Brand Attachment Through Self-Brand Connections: A Role-Theory Perspective von Koronaki, Eirini, Theodoridis, Prokopis K., Panigyrakis, George G.

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