Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement von Pangarkar, Aniruddha, Arora, Vibha, Shukla, Yupal

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COVID-19 Review, Analysis and Future Research Directions: Implications for Marketers von Pangarkar, Aniruddha

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What, no logos? Why some minimalists prefer quiet luxury von Taylor, Charles R., Borenstein, Benjamin, Pangarkar, Aniruddha

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Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions von Pangarkar, Aniruddha, Patel, Jayesh, Kumar, Sampath K.

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Enhancing frontline employee support during a product-harm crisis: Evidence and strategic managerial implications for firms von Pangarkar, Aniruddha, Fleischman, Gary M., Iacobucci, Dawn

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Minimalism in consumption: A typology and brand engagement strategies von Pangarkar, Aniruddha, Shukla, Paurav, Taylor, Charles R. “Ray”

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The effects of corporate social responsibility and corporate culture on securing frontline service employee support during a product-harm crisis von Pangarkar, Aniruddha

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