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  1. 1
    THE ABILITY OF A BRAND RECALL TO MEDIATE BETWEEN PRODUCT PLACEMENT AND MULTI-ETHNIC MOVIEGOER’S CONSUMER PURCHASE INTENTIONS

    THE ABILITY OF A BRAND RECALL TO MEDIATE BETWEEN PRODUCT PLACEMENT AND MULTI-ETHNIC MOVIEGOER’S CONSUMER PURCHASE INTENTIONS von PUSPANATHAN, CLARENCE ANTHONY, KHOR, KHENG KIA, SPR RAMENDRAN, CHARLES


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    Perceptions of Generation Y Undergraduate Students on Career Choices and Employment Leadership: A Study on Private Higher Education Institutions in Selangor

    Perceptions of Generation Y Undergraduate Students on Career Choices and Employment Leadership: A Study on Private Higher Education Institutions in Selangor von Puspanathan, Clarence Anthony, Ramendran SPR, Charles, Muthurajan, Pragash, Singh, Ninderpal Singh Balwant


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