EFEITO DA HERANÇA DA MARCA NOS RELACIONAMENTOS ENTRE CONSUMIDORES E MARCAS von FRIZZO, FRANCIELLE, KORELO, JOSÉ CARLOS, PRADO, PAULO HENRIQUE MÜLLER

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The effect of brand authenticity on consumer–brand relationships von Oh, Hyunjoo, Prado, Paulo Henrique Muller, Korelo, Jose Carlos, Frizzo, Francielle

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THE EFFECT OF BRAND HERITAGE ON CONSUMER-BRAND RELATIONSHIPS von Frizzo, Francielle, Korelo, José Carlos, Prado, Paulo Henrique Müller

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Exploring Risk Perception and Degree of Internationalization of Brazilian Small-and-Medium Enterprises von Bonfim, Leandro Rodrigo Canto, Silva, Gabrielle Ribeiro Rodrigues, Prado, Paulo Henrique Müller, Abib, Gustavo

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The use of social media in the B2B sales process: a meta synthesis von Rodrigues, Graziela Perretto, Takahashi, Adriana Roseli Wünsch, Prado, Paulo Henrique Muller Henrique

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The mediator role of sales force management capability on the relation between market orientation and financial performance von Rodrigues, Graziela Perretto, de Brito, Cecília Souto Maior, Moreno, Renata Bárbara, Toaldo, Ana Maria Machado, Prado, Paulo Henrique Muller, Marchetti, Renato Zancan

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The Genuine Handmade: How the Production Method Influences Consumers' Behavioral Intentions through Naturalness and Authenticity von Frizzo, Francielle, Dias, Helison Bertoli Alves, Duarte, Nayara Pereira, Rodrigues, Denise Gabriela, Prado, Paulo Henrique Muller

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Product (Un)availability and Shopping Mind-set in Sequential Purchases von Demczuk, Rafael, Korelo, José Carlos, Mantovani, Danielle, Prado, Paulo Henrique Muller

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Emotional Suppression as a Moderator for the Impact of a Transgression on Consumers’ Satisfaction von Mantovani, Danielle, Korelo, José Carlos, Prado, Paulo Henrique Muller, Santos, Tatiane SIlva dos

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Os Pop-up Ads estão entre Nós: A Invasão desse Placement Televisivo e seus Efeitos sobre o Consumidor com Auxílio da Tecnologia do Eye Tracking von Petroll, Martin De La Martinière, Prado, Paulo Henrique Müller

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O valor e a autenticidade da marca influenciados pelos canais de distribuição von Farra, Samanta Puglia Dal, Queiroz, Mauricio Jucá, Prado, Paulo Henrique Müller, Queiroz, Renata Steffanoni Bernardes de

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Service Retail Results Assessment from the Consumer's Point of View von Francisco-Maffezzolli, Eliane Cristine, Prado, Paulo Henrique Muller

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Quando Forças Opostas Aumentam a Intenção de Compra? Foco Motivacional e Mensagens de Comunicação von Danielle Mantovani, Mariana Monfort Barboza, Juan José Camou Viacava, Paulo Henrique Muller Prado

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Dimensões de Autenticidade de Marca nos Contextos Brasileiro e Estadunidense von Kososki, Maiara Regina, Prado, Paulo Henrique Muller

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The Importance of the Interdependence in the Relationship With Brands von Elder Semprebon, Eliane Cristina Francisco Maffezzolli, Clara Marcia Ribeiro, Paulo Henrique Muller Prado

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Construing loyalty through brand experience: The mediating role of brand relationship quality von Francisco-Maffezzolli, Eliane Cristine, Semprebon, Elder, Muller Prado, Paulo Henrique

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Impact of the social distance on the transgressions between companies and consumers von Mantovani, Danielle, Korelo, José Carlos, Viapiana, Larissa, Prado, Paulo Henrique Müller

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Information search and decision-making in credit acquisition von Felipe Alves, Paulo Henrique Muller Prado, Djonata Schiessl, Stephen Edmund Gillam Lea

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Information search and decision-making in credit acquisition von Felipe Alves, Paulo Henrique Muller Prado, Djonata Schiessl, Stephen Edmund Gillam Lea

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A Influência do Poder no Relacionamento entre Consumidor e Marca von Semprebon, Elder, Prado, Paulo Henrique Muller

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