Creating Effective Online Customer Experiences von Bleier, Alexander, Harmeling, Colleen M., Palmatier, Robert W.

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Evolution of Consumption: A Psychological Ownership Framework von Morewedge, Carey K., Monga, Ashwani, Palmatier, Robert W., Shu, Suzanne B., Small, Deborah A.

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The Role of Culture in International Relationship Marketing von Samaha, Stephen A., Beck, Joshua T., Palmatier, Robert W.

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Dynamic Relationship Marketing von Zhang, Jonathan Z., Watson, George F., Palmatier, Robert W., Dant, Rajiv P.

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Poisoning Relationships: Perceived Unfairness in Channels of Distribution von Samaha, Stephen A., Palmatier, Robert W., Dant, Rajiv P.

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Relationship Velocity: Toward A Theory of Relationship Dynamics von Palmatier, Robert W., Houston, Mark B., Dant, Rajiv P., Grewal, Dhruv

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A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance von Palmatier, Robert W., Dant, Rajiv P., Grewal, Dhruv

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Building, measuring, and profiting from customer loyalty von Watson, George F., Beck, Joshua T., Henderson, Conor M., Palmatier, Robert W.

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The Effect of Online Shopping Platform Strategies on Search, Display, and Membership Revenues von Lee, Ju-Yeon, Fang, Eric, Kim, Jisu J., Li, Xiaoling, Palmatier, Robert W.

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The Evolution of Marketing Channels: Trends and Research Directions von Watson, George F., Worm, Stefan, Palmatier, Robert W., Ganesan, Shankar

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Effect of Service Transition Strategies on Firm Value von Fang, Eric (Er), Palmatier, Robert W, Steenkamp, Jan-Benedict E.M

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Review of the theoretical underpinnings of loyalty programs von Henderson, Conor M., Beck, Joshua T., Palmatier, Robert W.

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Review articles: purpose, process, and structure von Palmatier, Robert W., Houston, Mark B., Hulland, John

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Data Privacy: Effects on Customer and Firm Performance von Martin, Kelly D., Borah, Abhishek, Palmatier, Robert W.

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An Emerging Theory of Avatar Marketing von Miao, Fred, Kozlenkova, Irina V., Wang, Haizhong, Xie, Tao, Palmatier, Robert W.

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Digital technologies: tensions in privacy and data von Quach, Sara, Thaichon, Park, Martin, Kelly D., Weaven, Scott, Palmatier, Robert W.

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Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice von Ganesan, Shankar, George, Morris, Jap, Sandy, Palmatier, Robert W., Weitz, Barton

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Relational selling: Past, present and future von Arli, Denni, Bauer, Carlos, Palmatier, Robert W.

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The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance von Arnold, Todd J., (Er) Fang, Eric, Palmatier, Robert W.

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Understanding loyalty program effectiveness: managing target and bystander effects von Steinhoff, Lena, Palmatier, Robert W.

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