How Concrete Language Shapes Customer Satisfaction von Packard, Grant, Berger, Jonah

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How Language Shapes Word of Mouth's Impact von PACKARD, GRANT, BERGER, JONAH

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Using Natural Language Processing to Understand People and Culture von Berger, Jonah, Packard, Grant

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The Emergence and Evolution of Consumer Language Research von Packard, Grant, Berger, Jonah

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Are Atypical Things More Popular? von Berger, Jonah, Packard, Grant

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Thinking of You: How Second-Person Pronouns Shape Cultural Success von Packard, Grant, Berger, Jonah

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Beyond Scarcity: A Social Value-Based Lens for NFT Pricing von Hofstetter, Reto, Fritze, Martin P, Lamberton, Cait

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Commentary: Using Language to Improve Health von Berger, Jonah, Packard, Grant

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Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community von Manchanda, Puneet, Packard, Grant, Pattabhiramaiah, Adithya

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How Verb Tense Shapes Persuasion von Packard, Grant, Berger, Jonah, Boghrati, Reihane

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(I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer-Firm Interactions von PACKARD, GRANT, MOORE, SARAH G., MCFERRAN, BRENT

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When Language Matters von Packard, Grant, Li, Yang, Berger, Jonah

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Style, content, and the success of ideas von Boghrati, Reihane, Berger, Jonah, Packard, Grant

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Expression Modalities: How Speaking Versus Writing Shapes Word of Mouth von Berger, Jonah, Rocklage, Matthew D, Packard, Grant

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Consumer insights from text analysis von Packard, Grant, Moore, Sarah G., Berger, Jonah

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Wisdom from words: The psychology of consumer language von Berger, Jonah, Packard, Grant

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Compensatory knowledge signaling in consumer word-of-mouth von Packard, Grant, Wooten, David B.

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Understanding Consumer Conversations von Packard, Grant, Berger, Jonah

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When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion von PACKARD, GRANT, GERSHOFF, ANDREW D., WOOTEN, DAVID B.

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How Should Companies Talk to Customers Online? von McFerran, Brent, Moore, Sarah G, Packard, Grant

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