Understanding customer-perceived quality in informal stores von Osakwe, Christian Nedu

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Customer-brand disidentification: Conceptualization, scale development and validation von Anaza, Nwamaka A., Luis Saavedra, José, Hair, Joe F., Bagherzadeh, Ramin, Rawal, Monika, Nedu Osakwe, Christian

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Intellectual progression of green service research: a bibliometric examination and avenues for future research von Ogunmokun, Oluwatobi A., Ikhide, Juliet E., Nedu Osakwe, Christian, Jibril, Abdul Bashiru

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Facilitating mCommerce Growth in Nigeria through mMoney Usage: A Preliminary Analysis von Osakwe, Christian Nedu, Okeke, Titus Chukwuemezie

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The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial Performance in SMEs: Empirical Evidence from a Balkan Country von Ciunova-Shuleska, Anita, Palamidovska-Sterjadovska, Nikolina, Osakwe, Christian Nedu, Ajayi, Joseph Omotoso

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Complementary impact of capabilities and brand orientation on SMBs performance von Ciunova-Shuleska , Anita, Osakwe, Christian Nedu, Palamidovska-Sterjadovska, Nikolina

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Exploring Online Shopping Behaviour within the Context of Online Advertisement, Customer Service Experience Consciousness and Price Comparison Websites: Perspectives from Young Fem... von Osakwe, Christian Nedu, Chovancová, Miloslava

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Customer centricity: an empirical analysis in the micro-sized firm von Osakwe, Christian Nedu

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CSR: a roadmap towards customer loyalty von Osakwe, Christian Nedu, Yusuf, Tesilimi Oladimeji

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Critical factors characterizing consumers’ intentions to use drones for last-mile delivery: Does delivery risk matter? von Osakwe, Christian Nedu, Hudik, Marek, Říha, David, Stros, Michael, Ramayah, T.

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B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands von Anaza, Nwamaka A., Kemp, Elyria, Osakwe, Christian Nedu, Adeola, Ogechi

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SMEs Growth in the Czech Republic: Some Macroeconomic Perspectives von Osakwe, Christian Nedu, Verter, Nahanga, Bečvářová, Věra, Chovancová, Miloslava

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Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation von Chovancová, Miloslava, Osakwe, Christian Nedu, Ogbonna, Benson U

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Exploring the Effects of Brand Promotion and Brand Image Perception on Business Outcomes of Small-sized Agribusiness Firms von Iwu, Chux Gervase, Osakwe, Christian Nedu, Ajayi, Joseph Omotosho

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Towards achieving strong customer loyalty in the financial services industry: Ghanaian top banks’ customers as a test case von Amegbe, Hayford, Osakwe, Christian Nedu

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Individuals' attitudes and their adoption intentions of central bank digital currency: Combining theories and analytics for deeper insights von Osakwe, Christian Nedu, Ogunmokun, Oluwatobi A., Elgammal, Islam, Kwarteng, Michael Adu

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Towards achieving strong customer loyalty in the financial services industry von Amegbe, Hayford, Osakwe, Christian Nedu

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Modeling the acceptance and resistance to use mobile contact tracing apps: a developing nation perspective von Kwarteng, Michael Adu, Ntsiful, Alex, Osakwe, Christian Nedu, Ofori, Kwame Simpe

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Institutional isomorphism and social media adoption – a study within the microenterprise context von Osakwe, Christian Nedu, Ikhide, Juliet E.

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A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences von Osakwe, Christian Nedu, Ruiz, Belén, Amegbe, Hayford, Chinje, Nathalie B., Cheah, Jun-Hwa, Ramayah, T.

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