Moral decoupling feels good and makes buying counterfeits easy von Orth, Ulrich R., Hoffmann, Stefan, Nickel, Kristina

Volltext

Beyond society's desire for a slowed‐down temporal experience: Toward a nomological network of individuals' need‐for deceleration von Sager, Anna‐Lena, Timm, Jule, Hoffmann, Stefan, Orth, Ulrich R

Volltext

Preservation, rejuvenation, or confusion? Changing package designs for heritage brands von Orth, Ulrich R., Rose, Gregory M., Merchant, Altaf

Volltext

Shaping up: How package shape and consumer body conspire to affect food healthiness evaluation von Yarar, Nadine, Machiels, Casparus J.A., Orth, Ulrich R.

Volltext

Effects of package visuals and haptics on brand evaluations von Littel, Sandra, Orth, Ulrich R

Volltext

Holistic Package Design and Consumer Brand Impressions von Orth, Ulrich R, Malkewitz, Keven

Volltext

Consumer Processing of Interior Service Environments: The Interplay Among Visual Complexity, Processing Fluency, and Attractiveness von Orth, Ulrich R., Wirtz, Jochen

Volltext

Formation of Consumer Price Expectation Based on Package Design: Attractive and Quality Routes von Orth, Ulrich R., Campana, Daniela, Malkewitz, Keven

Volltext

Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior von Schmalz, Sebastian, Orth, Ulrich R.

Volltext

Emphasizing brand heritage: Does it work? And how? von Rose, Gregory M., Merchant, Altaf, Orth, Ulrich R., Horstmann, Florian

Volltext

Consumer Response to Unethical Corporate Behavior: A Re-Examination and Extension of the Moral Decoupling Model von Haberstroh, Kristina, Orth, Ulrich R., Hoffmann, Stefan, Brunk, Berit

Volltext

Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion von Lasarov, Wassili, Orth, Ulrich R., Wirtz, Jochen, Holm, Mirjam

Volltext

Consumer lay theories on healthy nutrition: A Q methodology application in Germany von Yarar, Nadine, Orth, Ulrich R.

Volltext

Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts von Orth, Ulrich R., Crouch, Roberta C.

Volltext

Brand narratives: Content and consequences among heritage brands von Pfannes, Christina, Meyer, Caroline, Orth, Ulrich R., Rose, Gregory M.

Volltext

Sports teams heritage: Measurement and application in sponsorship von Rose, Mei, Rose, Gregory M., Merchant, Altaf, Orth, Ulrich R.

Volltext

Ambient Temperature in Online Service Environments von Orth, Ulrich R., Spielmann, Nathalie, Meyer, Caroline

Volltext

Design Antecedents of Telepresence in Virtual Service Environments von Orth, Ulrich R., Lockshin, Larry, Spielmann, Nathalie, Holm, Mirjam

Volltext

Understanding German Consumers’ Intention to Adopt COVID-19 Infection Prevention Measures: A Moral Decoupling Perspective von Böhm, Rebekka A., Orth, Ulrich R.

Volltext

Store-evoked affect, personalities, and consumer emotional attachments to brands von Orth, Ulrich R., Limon, Yonca, Rose, Gregory

Volltext