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  1. 1
    Customer pre-adoption choice behavior for M-PESA mobile financial services: Extending the theory of consumption values

    Customer pre-adoption choice behavior for M-PESA mobile financial services: Extending the theory of consumption values von Omigie, Newman O., Zo, Hangjung, Rho, Jae Jeung, Ciganek, Andrew P.


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  2. 2
    Understanding the Continuance of Mobile Financial Services in Kenya: The Roles of Utilitarian, Hedonic, and Personal Values

    Understanding the Continuance of Mobile Financial Services in Kenya: The Roles of Utilitarian, Hedonic, and Personal Values von Omigie, Newman O, Zo, Hangjung, Ciganek, Andrew P, Jarupathirun, Suprasith


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  3. 3
    Customer pre-adoption choice behavior for M-PESA mobile financial services

    Customer pre-adoption choice behavior for M-PESA mobile financial services von Omigie, Newman O, Zo, Hangjung, Rho, Jae Jeung, Ciganek, Andrew P


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