The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance von Atuahene-Gima, Kwaku, Slater, Stanley F., Olson, Eric M.

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The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior von Olson, Eric M., Slater, Stanley F., Hult, G. Tomas M.

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Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness von Slater, Stanley F., Hult, G. Tomas M., Olson, Eric M.

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Business strategy and the management of digital marketing von Olson, Eric M., Olson, Kai M., Czaplewski, Andrew J., Key, Thomas Martin

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The application of human resource management policies within the marketing organization: The impact on business and marketing strategy implementation von Olson, Eric M., Slater, Stanley F., Hult, G. Tomas M., Olson, Kai M.

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Strategy type and performance: the influence of sales force management von Slater, Stanley F., Olson, Eric M.

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The moderating influence of strategic orientation on the strategy formation capability-performance relationship von Slater, Stanley F., Olson, Eric M., Hult, G. Tomas M.

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Exploring the Feasibility of AI‐Generated Logo Concepts von Olson, Eric M., Olson, Kira C.

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Business strategy, marketing organization culture, and performance von Slater, Stanley F., Olson, Eric M., Finnegan, Carol

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Marketing's contribution to the implementation of business strategy: an empirical analysis von Slater, Stanley F., Olson, Eric M.

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Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance von Olson, Eric M., Walker, Orville C., Ruekert, Robert W., Bonner, Joseph M.

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On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets von Slater, Stanley F., Hult, G. Tomas M., Olson, Eric M.

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Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance von Olson, Eric M., Walker Jr, Orville C., Ruekerf, Robert W., Bonnerd, Joseph M.

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Worried about strategy implementation? Don’t overlook marketing's role von Slater, Stanley F., Olson, Eric M., Hult, G. Tomas M.

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Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness von Olson, Eric M., Walker, Orville C., Ruekert, Robert W.

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The importance of structure and process to strategy implementation von Olson, Eric M., Slater, Stanley F., Hult, G. Tomas M.

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The balanced scorecard, competitive strategy, and performance von Olson, Eric M., Slater, Stanley F.

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Critical competitive strategy issues every entrepreneur should consider before going into business von Davis, Alan, Olson, Eric M.

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Creating and exploiting market knowledge assets von Slater, Stanley F., Olson, Eric M., Eibe Sørensen, Hans

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A fresh look at industry and market analysis von Slater, Stanley F., Olson, Eric M.

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