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  1. 1
    Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study

    Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study von Olaoke, Ridhwan O., Bayighomog, Steven W., Tümer, Mustafa

    Veröffentlicht in The journal of brand management

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    Social media communication and higher education brand equity: The mediating role of eWOM

    Social media communication and higher education brand equity: The mediating role of eWOM von Sagynbekova, Sabira, Ince, Ecem, Ogunmokun, Oluwatobi A., Olaoke, Ridhwan O., Ukeje, Uchechukwu E.

    Veröffentlicht in Journal of public affairs

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