Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria von Oniku, Ayodele, Anthonia, Farayola Joaquim

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Consumer Style Inventory (CSI) Revisited: The case of Millennial Decision-making Style in a Developing Market von Oniku, Ayodele, Akeke, Olushola, Akinwale, Olusegun

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Will shared leadership engenders innovative work behaviors among salesmen toward improved performance? von Ayodele, Oniku, Kehinde, Mokwenyei Anita

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SUPPLIER COLLABORATION PRACTICES AND PRODUCT INNOVATION MANAGEMENT von Udofia, Ekpenyong, LADIPO, Patrick K.A., ONIKU, Ayodele, EKPUDU, Jonathan Ehimen

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Coffee culture: Will Nigerians drink coffee like others? von Oniku, Ayodele Christopher, Akintimehin, Olamide

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Effect of Aaker’s Model of Brand Personality on Customer Choice of Branded E-Retailing Outfits: Effect of Aaker’s Model of Brand Personality on Customer Choice of Branded E-Retaili... von Ladipo, Patrick Kunle, Oniku, Ayodele Christopher, Bankole, Janet Oluwaseyi, Akeke, Olushola Solomon

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Artificial Insemination (AI) in Swine and New Product Development (NPD): Evidence from Nigeria von Oniku, Ayodele C, Bakare, Ibrahim A.O, Shabi, O.R

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COVID-19: Effects on Buying Decisions and Patterns Among Urban Dwellers in a Sub-Sahara African Market, A Case of Lagos Metropolis von Oniku, Ayodele, Okunnu, Olamide R., Kuye, Owolabi

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SALES OBJECTIONS: SOURCES AND EFFECTS ON PERFORMANCE IN NIGERIAN LIFE INSURANCE INDUSTRY von Oniku, Ayodele C

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Ethical Leadership, Ethical Selling, and Financial Services Performances: A Case of Nigerian Market von Oniku, Ayodele, Emmanuel, Achi Awele, Adetunji, Olawale

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Celebrity Endorsement and Sales Performance of Cola Soft Drinks in the Entire Marketing Process von Ladipo, P.K.A, Oniku, Ayo Christopher, Akeke, Olushola Solomon, Chileuwa, Chidozie Chidiebere

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Religiosity and Business Owners von Kuye, Owolabi, Oniku, Ayodele, Oje, Temitope A.

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Social Class and Consumer Behaviour in Sub-Saharan Africa: Implications for Cross Cultural Marketing von Gbadamosi, Ayantunji

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