The Cameo Effect of Host Country and the Transitory Mega-Event: Patterns of Effect on Sponsorship Evaluation for Sport Tourists and Residents von Nadeau, John, O'Reilly, Norm, Cakmak, Erdinc, Heslop, Louise, Verwey, Sonja

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Physical Activity as a Coping Strategy for Mental Health Due to the COVID-19 Virus: A Potential Disconnect Among Canadian Adults? von Faulkner, Guy, Rhodes, Ryan E., Vanderloo, Leigh M., Chulak-Bozer, Tala, O'Reilly, Norm, Ferguson, Leah, Spence, John C.

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Impact of the COVID-19 virus outbreak on movement and play behaviours of Canadian children and youth: a national survey von Moore, Sarah A, Faulkner, Guy, Rhodes, Ryan E, Brussoni, Mariana, Chulak-Bozzer, Tala, Ferguson, Leah J, Mitra, Raktim, O'Reilly, Norm, Spence, John C, Vanderloo, Leigh M, Tremblay, Mark S

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Playing-Side Analytics in Team Sports: Multiple Directions, Opportunities, and Challenges von Foster, George, O'Reilly, Norm, Naidu, Zachary

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It’s All About My Team: Mega–Sport Events and Consumer Attitudes in a Time Series Approach von Armenakyan, Anahit, O'Reilly, Norm, Heslop, Louise, Nadeau, John, Lu, Irene RR

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Investigating social marketing sponsorships: Terminology, stakeholders, and objectives von Madill, Judith, O'Reilly, Norm

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China and the Olympics: views of insiders and outsiders von Heslop, Louise A., Nadeau, John, O'Reilly, Norm

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The role of social media in the co-creation of value in relationship marketing: a multi-domain study von Abeza, Gashaw, O'Reilly, Norm, Finch, David, Séguin, Benoît, Nadeau, John

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Implications and Impacts of ESports on Business and Society: Emerging Research and Opportunities von Finch, David J, O'Reilly, Norm, Abeza, Gashaw, Clark, Brad, Legg, D

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Political Orientation and Public Attributions for the Causes and Solutions of Physical Inactivity in Canada: Implications for Policy Support von Yun, Lira, Vanderloo, Leigh M, Berry, Tanya R, Latimer-Cheung, Amy E, O'Reilly, Norm, Rhodes, Ryan E, Spence, John C, Tremblay, Mark S, Faulkner, Guy

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Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL von Abeza, Gashaw, O’Reilly, Norm, Seguin, Benoit

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Adventure tourism and the place brand of Argentina von O'Reilly, Norm, Nadeau, John, Warwick, Lance

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Social Media Scholarship in Sport Management Research: A Critical Review von Abeza, Gashaw, O'Reilly, Norm, Seguin, Benoit, Nzindukiyimana, Ornella

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Destination in a country image context von Nadeau, John, Heslop, Louise, O’Reilly, Norm, Luk, Peter

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The Future of Marketing Education: A Practitioner’s Perspective von Finch, David, Nadeau, John, O’Reilly, Norm

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An Integrative Model of Sport Relationship Marketing: Transforming Insights Into Action von Abeza, Gashaw, Finch, David, O’Reilly, Norm, MacIntosh, Eric, Nadeau, John

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Organizational identification and independent sales contractor performance in professional services von Finch, David J, Abeza, Gashaw, O’Reilly, Norm, Hillenbrand, Carola

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Social Media as a Relationship Marketing Tool in Professional Sport: A Netnographical Exploration von Abeza, Gashaw, O’Reilly, Norm, Seguin, Benoit, Nzindukiyimana, Ornella

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The impact of scandal on sport consumption: do different scandal types have different levels of influence on different consumer segments? von Abeza, Gashaw, O'Reilly, Norm, Prior, Daniel, Huybers, Twan, Mazanov, Jason

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Profiling Major Sport Event Visitors: The 2002 Commonwealth Games von Preuss, Holger, Seguin, Benoit, O'reilly, Norm

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