Brand Community von Muniz, Albert M., O'Guinn, Thomas C.

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Marketing Social Class and Ideology in Post-World-War-Two American Print Advertising von Paulson, Erika L., O’Guinn, Thomas C.

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How Nothing Became Something: White Space, Rhetoric, History, and Meaning von Pracejus, John W., Olsen, G. Douglas, O’Guinn, Thomas C.

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Working-Class Cast: Images of the Working Class in Advertising, 1950—2010 von PAULSON, ERIKA L., O'GUINN, THOMAS C.

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The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes von Shrum, L. J., Wyer, Jr, Robert S., O'Guinn, Thomas C.

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When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric von Pracejus, John W., O'Guinn, Thomas C., Olsen, G. Douglas

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Print advertising: White space von Olsen, G. Douglas, Pracejus, John W., O'Guinn, Thomas C.

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Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries von Swaminathan, Vanitha, Sorescu, Alina, Steenkamp, Jan-Benedict E.M., O’Guinn, Thomas Clayton Gibson, Schmitt, Bernd

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The effects of scarcity on consumer decision journeys von Hamilton, Rebecca, Thompson, Debora, Bone, Sterling, Chaplin, Lan Nguyen, Griskevicius, Vladas, Goldsmith, Kelly, Hill, Ronald, John, Deborah Roedder, Mittal, Chiraag, O’Guinn, Thomas, Piff, Paul, Roux, Caroline, Shah, Anuj, Zhu, Meng

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The Role of Television in the Construction of Consumer Reality von O'Guinn, Thomas C., Shrum, L. J.

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A Clinical Screener for Compulsive Buying von Faber, Ronald J., O'Guinn, Thomas C.

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Compulsive Buying: A Phenomenological Exploration von O'Guinn, Thomas C., Faber, Ronald J.

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Processes and Effects in the Construction of Social Reality: Construct Accessibility as an Explanatory Variable von SHRUM, L. J., O'GUINN, THOMAS C.

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Heaven on Earth: Consumption at Heritage Village, USA von O'Guinn, Thomas C., Belk, Russell W.

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Working Reality: Advertising Representations of Social Class and Race During a Time of Increasing Income Inequality, 1970-2010 von Paulson, Erika, O'Guinn, Thomas C

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Compulsive consumption and credit abuse von Faber, Ronald J., O'Guinn, Thomas C.

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Product Placement Effects Over Time: the Effects of Brand and Design Attributes in a Dynamic On-Line Choice Task von Maeng, Ah-reum, Schweidel, David, O'Guinn, Thomas

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Televised portrayals of Hispanics:: A comparison of ethnic perceptions von Faber, Ronald J., O'Guinn, Thomas C., Meyer, Timothy P.

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Effect of Media Advertising and Other Sources on Movie Selection von Faber, Ronald J, O'Guinn, Thomas C

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Acculturation and Perceived Family Decision-Making Input among Mexican American Wives von O'Guinn, Thomas C., Imperia, Giovanna, MacAdams, Elizabeth A.

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