Feeling Superior: The Impact of Loyalty Program Structure on Consumers’ Perceptions of Status von Drèze, Xavier, Nunes, Joseph C.

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The Endowed Progress Effect: How Artificial Advancement Increases Effort von Nunes, Joseph C., Drèze, Xavier

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Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior von DRÈZE, XAVIER, NUNES, JOSEPH C.

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The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions von Yorkston, Eric A., Nunes, Joseph C., Matta, Shashi

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The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success von Nunes, Joseph C., Ordanini, Andrea, Valsesia, Francesca

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The Concept of Authenticity: What It Means to Consumers von Nunes, Joseph C., Ordanini, Andrea, Giambastiani, Gaia

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The Positive Effect of Not Following Others on Social Media von Vaslsesia, Francesca, Proserpio, Davide, Nunes, Joseph C.

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Signaling Status with Luxury Goods: The Role of Brand Prominence von Han, Young Jee, Nunes, Joseph C, Drèze, Xavier

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Reducing Assortment: An Attribute-Based Approach von Boatwright, Peter, Nunes, Joseph C.

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The Effect of Product Assortment Changes on Customer Retention von Borle, Sharad, Boatwright, Peter, Kadane, Joseph B, Nunes, Joseph C, Galit, Shmueli

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What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking) von VALSESIA, FRANCESCA, NUNES, JOSEPH C., ORDANINI, ANDREA

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License to Sin: The Liberating Role of Reporting Expectations von Fitzsimons, Gavan J., Nunes, Joseph C., Williams, Patti

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The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity von Ordanini, Andrea, Nunes, Joseph C., Nanni, Anastasia

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From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart von Ordanini, Andrea, Nunes, Joseph C.

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Consumers' Reaction to Taste-based Product Modification von Solinas, Elisa, Valsesia, Francesca, Nunes, Joseph C

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Conspicuous consumption in a recession: Toning it down or turning it up? von Nunes, Joseph C., Drèze, Xavier, Han, Young Jee

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Multiple Reference Points in Sequential Hedonic Evaluation: An Empirical Analysis von GHOSHAL, TANUKA, YORKSTON, ERIC, NUNES, JOSEPH C., BOATWRIGHT, PETER

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Incidental Prices and Their Effect on Willingness to Pay von Nunes, Joseph C., Boatwright, Peter

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Status, Race, and Money: The Impact of Racial Hierarchy on Willingness to Pay von Ivanic, Aarti S., Overbeck, Jennifer R., Nunes, Joseph C.

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A Cognitive Model of People's Usage Estimations von Nunes, Joseph C.

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