The Many Shades of Rose‐Colored Glasses: An Evolutionary Approach to the Influence of Different Positive Emotions von Griskevicius, Vladas, Shiota, Michelle N., Nowlis, Stephen M.

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The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters von Scott, Maura L., Nowlis, Stephen M., Mandel, Naomi, Morales, Andrea C.

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The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons von Simonson, Itamar, Nowlis, Stephen M.

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The Effect of Time Pressure on Consumer Choice Deferral von Dhar, Ravi, Nowlis, Stephen M.

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The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice von Shiv, Baba, Nowlis, Stephen M.

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The Effect of a Delay between Choice and Consumption on Consumption Enjoyment von Nowlis, Stephen M., Mandel, Naomi, McCabe, Deborah Brown

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The Effect of Decision Order on Purchase Quantity Decisions von NOWLIS, STEPHEN M., DHAR, RAVI, SIMONSON, ITAMAR

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The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience von Mandel, Naomi, Nowlis, Stephen M.

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Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments von Nowlis, Stephen M., Kahn, Barbara E., Dhar, Ravi

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The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs von Nowlis, Stephen M., Shiv, Baba

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A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors von Wadhwa, Monica, Shiv, Baba, Nowlis, Stephen M.

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The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase von Castro, Iana A., Morales, Andrea C., Nowlis, Stephen M.

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When an Hour Feels Shorter: Future Boundary Tasks Alter Consumption by Contracting Time von TONIETTO, GABRIELA N., MALKOC, SELIN A., NOWLIS, STEPHEN M.

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The Effect of Goal Specificity on Consumer Goal Reengagement von Scott, Maura L., Nowlis, Stephen M.

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Debiasing Insights from Process Tests von Kahn, Barbara E., Luce, Mary Frances, Nowlis, Stephen M.

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Comparison Effects on Preference Construction von Dhar, Ravi, Nowlis, Stephen M., Sherman, Steven J.

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The Effect of Examining Actual Products or Product Descriptions on Consumer Preference von McCabe, Deborah Brown, Nowlis, Stephen M.

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Consumer research: In search of identity von SIMONSON, Itamar, CARMON, Ziv, DHAR, Ravi, DROLET, Aimee, NOWLIS, Stephen M

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To Buy or Not to Buy: Response Mode Effects on Consumer Choice von Dhar, Ravi, Nowlis, Stephen M.

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Developing Synergies between Promotions and Brands in Different Price-Quality Tiers von Lemon, Katherine N., Nowlis, Stephen M.

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