Shifting focus in the fight against core environmental challenges von Nenkov, Gergana Y.

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Knowing What It Makes: How Product Transformation Salience Increases Recycling von Winterich, Karen Page, Nenkov, Gergana Y., Gonzales, Gabriel E.

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“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption von Nenkov, Gergana Y., Scott, Maura L.

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We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits von Nikolova, Hristina, Nenkov, Gergana Y.

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I Will Be Green for Us: When Consumers Compensate for Their Partners’ Unsustainable Behavior von Cakanlar, Aylin, Nikolova, Hristina, Nenkov, Gergana Y.

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How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses von Seiders, Kathleen, Flynn, Andrea Godfrey, Nenkov, Gergana Y.

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Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers? von Fronczek, Lane Peterson, Mende, Martin, Scott, Maura L., Nenkov, Gergana Y., Gustafsson, Anders

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Beyond Income: Dynamic Consumer Financial Vulnerability von Salisbury, Linda Court, Nenkov, Gergana Y., Blanchard, Simon J., Hill, Ronald Paul, Brown, Alexander L., Martin, Kelly D.

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Consumer spending self-control effectiveness and outcome elaboration prompts von Haws, Kelly L., Bearden, William O., Nenkov, Gergana Y.

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Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes von Nenkov, Gergana Y., Inman, J. Jeffrey, Hulland, John

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Save Like the Joneses: How Service Firms Can Utilize Deliberation and Informational Influence to Enhance Consumer Well-Being von Winterich, Karen Page, Nenkov, Gergana Y.

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Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption von Scott, Maura L., Nenkov, Gergana Y.

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It's all in the mindset: Effects of varying psychological distance in persuasive messages von Nenkov, Gergana Y.

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A Short form of the Maximization Scale: Factor Structure, Reliability and Validity Studies von Schwartz, Barry, Morrin, Maureen, Ward, Andrew, Hulland, John, Nenkov, Gergana Y

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Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality von Nenkov, Gergana Y., Morrin, Maureen, Maille, Virginie, Rank-Christman, Tracy, Lwin, May O.

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Elaboration on potential outcomes (EPO) and the consultative salesperson: investigating effects on attributions and performance von Plouffe, Christopher, Beuk, Frederik, Hulland, John, Nenkov, Gergana Y.

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Perceived marketing–sales relationship effectiveness: a matter of justice von Hulland, John, Nenkov, Gergana Y., Barclay, Donald W.

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Pre- versus postdecisional deliberation and goal commitment: The positive effects of defensiveness von Nenkov, Gergana Y., Gollwitzer, Peter M.

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The Role of Hope in Financial Risk Seeking von Reimann, Martin, Nenkov, Gergana Y., MacInnis, Deborah, Morrin, Maureen

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The Case for Moral Consumption: Examining and Expanding the Domain of Moral Behavior to Promote Individual and Collective Well-Being von Loureiro, Yuliya Komarova, Bayuk, Julia, Tignor, Stefanie M., Nenkov, Gergana Y., Baskentli, Sara, Webb, Dave

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