What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research von De Veirman, Marijke, Hudders, Liselot, Nelson, Michelle R

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The Effects of Vertical Individualism on Status Consumer Orientations and Behaviors von Zhang, Jing, Nelson, Michelle R.

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A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment von Sivadas, Eugene, Bruvold, Norman T., Nelson, Michelle R.

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Developing persuasion knowledge by teaching advertising literacy in primary school von Nelson, Michelle R

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Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game von Nelson, Michelle R., Yaros, Ronald A., Keum, Heejo

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Tablet as human: How intensity and stability of the user-tablet relationship influences users’ impression formation of tablet computers von Wang, Zongyuan, Nelson, Michelle R.

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Food-Focused Advertising Literacy Can Increase Nutrition Knowledge in Elementary School Students von Nelson, Michelle R., PhD, Kehr, Dale P., MBA

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Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising? von Nelson, Michelle R., Cook, Kirby

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ChatGPT, AI Advertising, and Advertising Research and Education von Huh, Jisu, Nelson, Michelle R., Russell, Cristel Antonia

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Research on Children and Advertising Then and Now: Challenges and Opportunities for Future Research von Nelson, Michelle R.

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Introduction to Computational Advertising Research Methodology Themed Issue von Huh, Jisu, Nelson, Michelle R., Russell, Cristel Antonia

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Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness von Wang, Yanyun (Mia), Chen, Chen (Crystal), Nelson, Michelle R, Sar, Sela

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Using virtual reality to promote the university brand: When do telepresence and system immersion matter? von Shen, Jie(Doreen), Wang, Yanyun(Mia), Chen, Chen(Crystal), Nelson, Michelle R., Yao, Mike Z.

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Food Promotion and Children's Health: Considering Best Practices for Teaching and Evaluating Media Literacy on Food Marketing von Elliott, Charlene, Truman, Emily, Nelson, Michelle R., Scheibe, Cyndy, Hudders, Liselot, De Jans, Steffi, Brisson-Boivin, Kara, McAleese, Samantha, Johnson, Matthew, Walker, Lauren, Ellison, Kirsten

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How to Measure Persuasion Knowledge von Ham, Chang-Dae, Nelson, Michelle R., Das, Susmita

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Only other people post food photos on Facebook: Third-person perception of social media behavior and effects von Pham, Giang V., Shancer, Matthew, Nelson, Michelle R.

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Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others von Nelson, Michelle R., McLeod, Laurie Ellis

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Using Subvertising to Build Families' Persuasion Knowledge in Jamaica von Nelson, Michelle R., Powell, Rachel, Ferguson, Gail M., Tian, Kathy

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AAA Resources for Multicultural and International Advertising Teaching and Research von Nelson, Michelle R.

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Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures von Nelson, Michelle R., Brunel, Frédéric F., Supphellen, Magne, Manchanda, Rajesh V.

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