A student’s satisfaction model for an executive education blended learning approach, considering aspects for marketing applications von Negm, Eiman Medhat

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Consumers' purchase behavior reactions: a focus on the steady devaluation of currency, compounding increase in inflation rates in Egypt von Negm, Eiman Medhat

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Femvertising social marketing: a focus on perceived authenticity and perceived congruence of the advertising and consumers' attitudes toward female portrayal von Negm, Eiman Medhat

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Seaport marketing strategies and its impact on customer satisfaction von Amara, Dalia Fahmy, Negm, Eiman Medhat

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Consumers’ acceptance intentions regarding e-payments: a focus on the extended unified theory of acceptance and use of technology (UTAUT2) von Negm, Eiman Medhat

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Influencer Marketing Mechanism on Psychological Ownership (PO) among Generation Z von Elgendy, Nadine Mohamed Alaa, Negm, Eiman Medhat, Ghazal, Ahmed

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Investigating the Impact of Social Media Antecedents on Brand Equity and Online Fashion Purchase Intention von Negm, Eiman Medhat, Mohamed, Noha Beshir, Al Shazley, Sarah Muhammad

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