Relationships and networks as examined in Industrial Marketing Management von Naudé, Peter, Sutton-Brady, Catherine

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The role of visioning in business network strategizing von Abrahamsen, Morten H., Halinen, Aino, Naudé, Peter

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Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective von Keegan, Brendan James, Dennehy, Denis, Naudé, Peter

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Examining the dark force consequences of AI as a new actor in B2B relationships von Keegan, Brendan James, Iredale, Sophie, Naudé, Peter

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Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance von Najafi-Tavani, Zhaleh, Mousavi, Sahar, Zaefarian, Ghasem, Naudé, Peter

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Development of special forms of B2B relationships: Examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships von Abosag, Ibrahim, Naudé, Peter

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Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital von Tóth, Zsófia, Nemkova, Ekaterina, Hizsák, Gábor, Naudé, Peter

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The impact of alternative financial supply chain management practices on supply risk: A relationship quality and buyer relative power perspective von Najafi-Tavani, Saeed, Sharifi, Hossein, Naudé, Peter, Parvizi-Omran, Elmira

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Inter-personal and inter-organizational trust in business relationships: An attitude–behavior–outcome model von Ashnai, Bahar, Henneberg, Stephan C., Naudé, Peter, Francescucci, Anthony

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When customer involvement hinders/promotes product innovation performance: The concurrent effect of relationship quality and role ambiguity von Najafi-Tavani, Saeed, Zaefarian, Ghasem, Robson, Matthew J., Naudé, Peter, Abbasi, Faramarz

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B2B analytics in the airline market: Harnessing the power of consumer big data von Holland, Christopher P., Thornton, Sabrina C., Naudé, Peter

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Supplier relationship management capability: a qualification and extension von Forkmann, Sebastian, Henneberg, Stephan C., Naudé, Peter, Mitrega, Maciej

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Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity von Najafi-Tavani, Saeed, Naudé, Peter, Smith, Paul, Khademi-Gerashi, Mehdi

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Understanding the service infusion process as a business model reconfiguration von Forkmann, Sebastian, Ramos, Carla, Henneberg, Stephan C., Naudé, Peter

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The influence of network effects on SME performance von Naudé, Peter, Zaefarian, Ghasem, Najafi Tavani, Zhaleh, Neghabi, Saeed, Zaefarian, Reze

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Heterogeneity in the quality–satisfaction–loyalty framework von Human, Gert, Naudé, Peter

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Do supplier perceptions of buyer fairness lead to supplier sales growth? von Zaefarian, Ghasem, Najafi-Tavani, Zhaleh, Henneberg, Stephan C., Naudé, Peter

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It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success von Thornton, Sabrina C., Henneberg, Stephan C., Leischnig, Alexander, Naudé, Peter

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How to build great research groups von Lindgreen, Adam, Di Benedetto, C. Anthony, Brodie, Roderick J., Naudé, Peter

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How to translate great research into great teaching von Lindgreen, Adam, Di Benedetto, C.Anthony, Brodie, Roderick J., Naudé, Peter

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