Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters von Nath, Pravin, Bharadwaj, Neeraj

Volltext

A Study of the Internationalization–Performance Relationship in Global Retailing: The Moderating Role of Brand Standardization and Cultural Diversity von Nath, Pravin, Kirca, Ahmet H., Kim, Saejoon

Volltext

Sustainability Communications and Corporate Brand Associations von Bharadwaj, Neeraj, Naik, Prasad A., Nath, Pravin

Volltext

Taking measure: the link between metrics and marketing’s exploitative and explorative capabilities von Nath, Pravin

Volltext

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams von Nath, Pravin, Mahajan, Vijay

Volltext

Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover von Nath, Pravin, Mahajan, Vijay

Volltext

Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience von Brower, Jacob, Nath, Pravin

Volltext

EXPRESS: Can Experience with International Alliances Help Firms Navigate Jolts? a Study of Resilience Amidst the Dot-Com Bubble Burst von Tower, Annette Popp, Nath, Pravin

Volltext

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams von Nath, Pravin, Mahajan, Vijay

Volltext

Myopic marketing management and stock performance in the short term: the moderating role of asset turnover von Garcia, Evelini Lauri Morri, Vieira, Valter Afonso, Nath, Pravin

Volltext

How complexity impacts salesperson counterproductive behavior: The mediating role of moral disengagement von Seriki, Olalekan K., Nath, Pravin, Ingene, Charles A., Evans, Kenneth R.

Volltext

A study of the structural integration of the marketing and PR functions in the C-suite von Nath, Pravin, Bell, Monique

Volltext

The Effects of Retail Banner Standardization on the Performance of Global Retailers von Nath, Pravin, Kirca, Ahmet H., Kim, Saejoon, Andras, Trina Larsen

Volltext

Designing a omnichannel closed loop green supply chain network adapting preferences of rational customers von Niranjan, T, Parthiban, P, Sundaram, Karthik, Jeyaganesan, Pravin Nath

Volltext

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams von Nath, Pravin, Mahajan, Vijay

Volltext

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams von Nath, Pravin, Mahajan, Vijay

Volltext

Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams von Nath, Pravin, Mahajan, Vijay

Volltext

Three Essays on Pricing and Subcontracting in the U.S. Airline Industry von He, Lei

Volltext bestellen

SALESPERSON COUNTERPRODUCTIVE BEHAVIOR: A STUDY OF DIRECT AND INDIRECT EFFECTS OF COMPLEXITY, ORGANIZATIONAL, AND PERSONALITY-RELATED ANTECEDENTS von Seriki, Olalekan

Volltext bestellen

Two-Dimensional Tungsten Oxide/Selenium Nanocomposite Fabricated for Flexible Supercapacitors with Higher Operational Voltage and Their Charge Storage Mechanism von Barik, Rasmita, Yadav, Ashok Kumar, Jha, Shambhu Nath, Bhattacharyya, Dibyendu, Ingole, Pravin P

Volltext