Treffer 1 - 3 von 3 für Suche 'Naseem, Nayyer', Suchdauer: 0,30s Treffer weiter einschränken
  1. 1
    Do consumers follow their heart or mind when purchasing global brands? Empirical insights

    Do consumers follow their heart or mind when purchasing global brands? Empirical insights von Naseem, Nayyer, Yaprak, Attila

    Veröffentlicht in Journal of global marketing

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  2. 2
    Global Brand Attitude, Perceived Value, Consumer Affinity, and Purchase Intentions: A Multidimensional View of Consumer Behavior and Global Brands

    Global Brand Attitude, Perceived Value, Consumer Affinity, and Purchase Intentions: A Multidimensional View of Consumer Behavior and Global Brands von Naseem, Nayyer, Verma, Swati, Yaprak, Attila


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  3. 3
    In the Conflict Between the Heart and Mind: Involvement and Aspiration Matter: An Abstract

    In the Conflict Between the Heart and Mind: Involvement and Aspiration Matter: An Abstract von Naseem, Nayyer, Yaprak, Attila


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