Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility von Nafees, Lubna, Cook, Christy M., Nikolov, Atanas Nik, Stoddard, James E.

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Collaborative Consumption Usage in the US and India: An Exploratory Study von Albinsson, Pia A., Perera, B. Yasanthi, Nafees, Lubna, Burman, Bidisha

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“For the Gram”: An Exploration of the Conflict between Influencers and Citizen-Consumers in the Public Lands Marketing System von Ray Chaudhury, Sarita, Nafees, Lubna, Perera, B. Yasanthi

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New Age Admissions Strategies in Business Schools von Kalia, Shalini, Nafees, Lubna

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Innovative Management Education Pedagogies for Preparing Next-Generation Leaders von Tiwari, Shalini Rahul, Nafees, Lubna

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Typology and impact of follower responses to social media influencer “promotional crisis” von Rynarzewska, Ania Izabela, Nafees, Lubna, Nikolov, Atanas Nik

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Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials von Nafees, Lubna, Hyatt, Eva M., Garber, Lawrence L., Das, Neel, Boya, Ünal Ö.

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Cultivating Support for the Sustainable Development Goals, Green Strategy and Human Resource Management Practices in Future Business Leaders: The Role of Individual Differences and... von Westerman, James W., Nafees, Lubna, Westerman, Jennifer

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Breaking the Spiral of Silence: Enhancing Marketing Education with DEI Certification for Greater Classroom and Societal Impact von Rynarzewska, Ania Izabela, Nafees, Lubna, Nikolov, Atanas Nik

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When sustainability managers' greenwash: SDG fit and effects on job performance and attitudes von Westerman, James W., Acikgoz, Yalcin, Nafees, Lubna, Westerman, Jennifer

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Characterization of Sustainability Leaders and Laggards in the Global Food Industry von Pandey, Vivek, Vidal, Natalia, Panwar, Rajat, Nafees, Lubna

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Simulation as a pedagogical tool: Measurement of impact on perceived effective learning von Tiwari, Shalini Rahul, Nafees, Lubna, Krishnan, Omkumar

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M/S Shyam Automobiles: Service Operations in Guwahati, Assam von Mehdi, Mokhalles Mohammad, Nafees, Lubna, Sarma, Bhaskar, Bhagvath, Shriraam

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Is roundup donation request always preferred: a case for checkout charity von Das, Neel, Nafees, Lubna, Boya, Unal O., Das, Anindita

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Young adults and their digitally extended selves: Assessing the impact of gender von Nargundkar, Rajendra V., Nafees, Lubna, Kushal, Shweta

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Top Tier Holidays: Marketing Strategies von Kumar, Nitesh, Mehdi, Mokhalles Mohammad, Nafees, Lubna

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The Effects of Food Color on Perceived Flavor: A Factorial Investigation in India von Garber, Lawrence L., Hyatt, Eva M., Nafees, Lubna

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The Effects of Analogous Food Color on Perceived Flavor: A Factorial Investigation von Garber, Lawrence L., Hyatt, Eva M., Nafees, Lubna

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Brand architecture in tourism branding: the way forward for India von Harish, R.

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Effect of Country-of-Origin and Ethnocentrism on Consumer Cognitive Processing in India von Arora, Vaibhav, Kainth, Jyoti, Nafees, Lubna

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