Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design von Sundar, Aparna, Noseworthy, Theodore J.

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Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation von SUNDAR, APARNA, NOSEWORTHY, THEODORE J.

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Isolated Environmental Cues and Product Efficacy Penalties: The Color Green and Eco-labels von Pancer, Ethan, McShane, Lindsay, Noseworthy, Theodore J.

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Robots in the kitchen: The automation of food preparation in restaurants and the compounding effects of perceived love and disgust on consumer evaluations von Pancer, Ethan, Noseworthy, Theodore J., McShane, Lindsay, Taylor, Nükhet, Philp, Matthew

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Extraction of visual information to predict crowdfunding success von Blanchard, Simon J., Noseworthy, Theodore J., Pancer, Ethan, Poole, Maxwell

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Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning von NOSEWORTHY, THEODORE J., TRUDEL, REMI

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Why Consumers Don't See the Benefits of Genetically Modified Foods, and What Marketers Can Do About It von Hingston, Sean T., Noseworthy, Theodore J.

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Money Isn’t Everything, but It Helps If It Doesn’t Look Used: How the Physical Appearance of Money Influences Spending von Di Muro, Fabrizio, Noseworthy, Theodore J.

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The Role of Arousal in Congruity-Based Product Evaluation von Noseworthy, Theodore J., Di Muro, Fabrizio, Murray, Kyle B.

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When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products von NOSEWORTHY, THEODORE J., MURRAY, KYLE B., DI MURO, FABRIZIO

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Compensating for Innovation: Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas von Taylor, Nükhet, Noseworthy, Theodore J.

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Does dirty money influence product valuations? von Galoni, Chelsea, Noseworthy, Theodore J.

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Supersize My Chances: Promotional Lotteries Impact Product Size Choices von Taylor, Nükhet, Noseworthy, Theodore J., Pancer, Ethan, Mukhopadhyay, Anirban, Raghubir, Priya

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How context shapes category inferences and attribute preference for new ambiguous products von Noseworthy, Theodore J., Wang, Juan, Islam, Towhidul

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The role of network centrality in the flow of consumer influence von Lee, Seung Hwan (Mark), Cotte, June, Noseworthy, Theodore J.

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A Comparison of Ambient Casino Sound and Music: Effects on Dissociation and on Perceptions of Elapsed Time While Playing Slot Machines von Noseworthy, Theodore J., Finlay, Karen

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The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products von Noseworthy, Theodore J., Cotte, June, Lee, Seung Hwan (Mark)

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From a commodity to an experience: The moderating role of thematic positioning on congruity-based product judgment von Noseworthy, Theodore J., Finlay, Karen, Islam, Towhidul

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If You Can't See the Forest for the Trees, You Might Just Cut Down the Forest: The Perils of Forced Choice on "Seemingly" Unethical Decision-Making von Wood, Michael O., Noseworthy, Theodore J., Colwell, Scott R.

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Contrasting rule-based and similarity-based category learning: The effects of mood and prior knowledge on ambiguous categorization von Noseworthy, Theodore J., Goode, Miranda R.

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