A new understanding of satisfaction model in e-re-purchase situation von Ha, Hong-Youl, Janda, Swinder, Muthaly, Siva K

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Development of brand equity: evaluation of four alternative models von Ha, Hong-Youl, Janda, Swinder, Muthaly, Siva

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The effects of advertising spending on brand loyalty in services von Ha, Hong-Youl, John, Joby, Janda, Swinder, Muthaly, Siva

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Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers von Ha, Hong‐Youl, Muthaly, Siva K., Akamavi, Raphaël K.

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Talent Culture’s Role in Talent Development among academics: Insights from Malaysian government linked Universities von Mohan, Dass, Muthaly, Siva, Annakis, John

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Alternative explanations of online repurchasing behavioral intentions von Ha, Hong-Youl, Muthaly, Siva K, Akamavi, Raphaël K

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The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia von Cheong, Jian Wei, Muthaly, Siva, Kuppusamy, Mudiarasan, Han, Cheng

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Social networking from a social capital perspective: a cross-cultural analysis von Krishen, Anjala S, Leenders, Mark A.A.M, Muthaly, Siva, Ziółkowska, Marta, LaTour, Michael S

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Four alternative models of online purchase behavior in the Asia‐Pacific Region: A lesson of gender difference from South Korea von Muthaly, Siva, Ha, Hong‐Youl

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Consumer Typology and Online Travel Websites von Ha, Hong Youl, Mavondo, Felix, Muthaly, Siva

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From Liking to Loyalty: The Impact of Network Affinity in the Social Media Digital Space von Krishen, Anjala S., Trembath, Leanne, Muthaly, Siva

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Effects on Direct-to-Consumer Advertising of Prescription Drugs in Singapore: The Moderating Role of Low Credibility von Siva Muthaly, Hong-Youl Ha, Jing Ping Yeo, Nam-Yun Kim

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Talent Culture's Role in Talent Development among academics: Insights from Malaysian government linked Universities von Mohan Dass Mohan, Siva Muthaly, John Annakis

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A new understanding of satisfaction model in erepurchase situation von Ha, HongYoul, Janda, Swinder, Muthaly, Siva K.

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Corporate Social Action Patterns in Contrasting Market Settings von Quazi, Ali, Rugimbana, Robert, Muthaly, Siva, Keating, Byron

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Becoming an education provider of choice in Hong Kong: an inquiry into student decision making von Po Cheung Lai, Angel, Gibson, Paul, Muthaly, Siva

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Digital transformation strategies for the sustainable growth of startups in Australia von Nefaie, Majdah, Muthaly, Siva, Khan, Shahadat

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Four alternative models of online purchase behavior in the AsiaPacific Region von Muthaly, Siva, Ha, HongYoul

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New measures and a new model for television network loyalty (MOTNL) von Meyer, Denny, Muthaly, Siva

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Consumer Typology and Online Travel Websites: Heterogeneity between Taiwanese and Korean Young Adults Repurchasing Behavior von 하홍열, Felix Mavondo, Siva Muthaly

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