Product Quality and New Product Performance: The Role of Network Externalities and Switching Costs von Molina-Castillo, Francisco-Jose, Munuera-Alemán, José-Luis, Calantone, Roger J.

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A Study of Cognitive Results in Marketing and Finance Students von Ortiz-Rendón, Paola Andrea, Montoya-Restrepo, Luz Alexandra, Munuera-Alemán, Jose-Luis

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New product performance indicators: Time horizon and importance attributed by managers von Molina-Castillo, Francisco-Jose, Munuera-Alemán, José-Luis

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Does brand trust matter to brand equity? von DelgadoBallester, Elena, Luis MunueraAlemn, Jos

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Effects of Collaborative Communication on NPD Collaboration Results: Two Routes of Influence von Pemartín, María, Rodríguez‐Escudero, Ana I., Munuera‐Alemán, José Luís

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Speed to Market for Innovative Products: Blessing or Curse? von Stanko, Michael A., Molina-Castillo, Francisco-Jose, Munuera-Aleman, Jose-Luis

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Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach von Molina-Castillo, Francisco-Jose, Calantone, Roger J., Stanko, Michael A., Munuera-Aleman, Jose-Luis

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Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness von Molina-Castillo, Francisco-Jose, Jimenez-Jimenez, Daniel, Munuera-Aleman, Jose-Luis

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Innovation in business model as a response to the sharing economy von Espinosa Sáez, Daniel, Delgado-Ballester, Elena, Munuera-Alemán, José Luis

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The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs von Moreno-moya, Maria, Munuera-aleman, Jose-luis

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Brand trust in the context of consumer loyalty von DelgadoBallester, Elena, Luis MunueraAlemn, Jos

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ES IMPORTANTE LA CREATIVIDAD EN EL DESARROLLO DE NUEVOS PRODUCTOS? von Moreno Moya, María, Munuera Alemán, José Luis

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The influence of formal and informal control on market and financial results von Espinosa Sáez, Daniel, Ortiz-Rendón, Paola Andrea, Munuera Alemán, José Luis

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Do switching costs really provide a first-mover advantage? von Molina-Castillo, Francisco-Jose, Rodriguez-Escudero, Ana-Isabel, Munuera-Aleman, Jose-Luis

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Efectos de la novedad y de la calidad del producto en el resultado a corto y a largo plazo en las empresas innovadoras españolas von Molina Castillo, Franciso José, Munuera Alemán, Jose Luis

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Efecto dual del conflicto en el resultado de los nuevos productos von Ana Isabel Rodríguez- Escudero, Pilar Carbonell- Foulquié, José Luis Munuera- Alemán

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Exploring innovativeness, need for uniqueness and brand tiers in the sharing economy von Espinosa Sáez, Daniel, Delgado-Ballester, Elena, Munuera Alemán, José Luis

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The joint impact of quality and innovativeness on short-term new product performance von Molina-Castillo, Francisco-Jose, Munuera-Aleman, Jose-Luis

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Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality von Peterson, Robert A., Albaum, Gerald, Merunka, Dwight, Munuera, Jose Luis, Smith, Scott M.

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Development and validation of a brand trust scale von Delgado-Ballester, Elena, Munuera-Aleman, Jose Luis, Yague-Guillen, Maria Jesus

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