Brand Community von Muniz, Albert M., O'Guinn, Thomas C.

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Religiosity in the Abandoned Apple Newton Brand Community von Muñiz Jr, Albert M., Schau, Hope Jensen

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How Brand Community Practices Create Value von Schau, Hope Jensen, Muñiz, Albert M., Arnould, Eric J.

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Vigilante Marketing and Consumer-Created Communications von Muñiz, Jr, Albert M., Schau, Hope Jensen

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American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research von Diamond, Nina, Sherry, John F., Muñiz, Albert M., McGrath, Mary Ann, Kozinets, Robert V., Borghini, Stefania

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How to inspire value-laden collaborative consumer-generated content von Muñiz, Albert M., Schau, Hope Jensen

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Collaborating With Customer Communities: Lessons from the Lego Group von Antorini, Yun Mi, Muñiz, Jr, Albert M, Askildsen, Tormod

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Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place von Borghini, Stefania, Diamond, Nina, Kozinets, Robert V., McGrath, Mary Ann, Muñiz, Albert M., Sherry, John F.

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Marketing artistic careers: Pablo Picasso as brand manager von M. Muñiz Jr, Albert, Norris, Toby, Alan Fine, Gary

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The Benefits and Challenges of Collaborating with User Communities von Antorini, Yun Mi, Muñiz, Albert M.

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A tale of tales: the Apple Newton narratives von Jensen Schau, Hope, Muñiz, Albert M.

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The goReader launch: Developing marketing strategy for an innovative education technology von Muniz, Albert M., Billingsley, Walter, Brill, Tracey

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The benefits and challenges of collaborating with user communities: user communities can be a fertile source of new innovation, but the collaboration must be carefully managed von Antorini, Yun Mi, Muniz, Albert M., Jr

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Research in Consumer Behavior

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Research in Consumer Behavior

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Research in Consumer Behavior von Belk, Russell W

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Share the Brand: Communally-Embedded Consumer Generated Content von Schau, Hope Jensen, Muniz, Albert M

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Brand Fortitude in Moments of Consumption von Diamond, Nina, McGrath, Mary Ann, Sherry, John F., Kozinets, Robert V., Muñiz, Albert M., Borghini, Stefania

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Brand Community and the Negotiation of Brand Meaning von Muniz, Albert M

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Consumers and Brand Meaning: Brands, the Self and Others von Muniz, Albert M

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