Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions von Nguyen, Hieu P., Munch, James M.

Volltext

The moderating role of gift recipients' attachment orientations on givers' gift-giving perceptions von Nguyen, Hieu P., Munch, James M.

Volltext

Meaningful Replication: When is A Replication no Longer A Replication? A Rejoinder to Stella and Adam (2008) von Toncar, Mark F., Munch, James M.

Volltext

Does Repeated AD Exposure Impair or Facilitate Recall of ADS with Similar Affective Valence? An Exploratory Study von Nguyen, Hieu P., Munch, James M., Gardner, Meryl P.

Volltext

Attitude functions in consumer research: comparing value–attitude relations in individualist and collectivist cultures von Gregory, Gary D, Munch, James M, Peterson, Mark

Volltext

An empirical investigation of regional differences in consumption behaviors in an emerging economy von Geiger‐Oneto, Stephanie, Nguyen, Hieu P., Munch, James

Volltext

Cultural values in international advertising: An examination of familial norms and roles in Mexico von Gregory, Gary D., Munch, James M.

Volltext

Comparing US and European perspectives on B2B repair service quality for mission-critical equipment von Peterson, Mark, Gregory, Gary, Munch, James M.

Volltext

Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall von Munch, James M., Swasy, John L.

Volltext

Source expertise versus experience effects in hospital advertising von Braunsberger, Karin, Munch, James M

Volltext

The Influence of Simple and Complex Tropes on Believability, Importance and Memory von Toncar, Mark F., Munch, James M.

Volltext

The Effects of Argument Structure and Affective Tagging on Product Attitude Formation von Munch, James M., Boller, Gregory W., Swasy, John L.

Volltext

Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion von Swasy, John L., Munch, James M.

Volltext

Comparing US and European perspectives on B2B repair service quality for missioncritical equipment von Peterson, Mark, Gregory, Gary, Munch, James M.

Volltext

Examining Consumers' Thoughts during a Telemarketing Message von Toncar, Mark F., Munch, James M., Hu, Michael Y.

Volltext

Using simultaneous latent structure models to analyze group differences: Exploratory analysis of buying style items von Clogg, Clifford C., Munch, James M.

Volltext

Cultural Values in International Advertising: An Examination of Familial Norms and Roles in Mexico: ABSTRACT von Gregory, Gary D, Munch, James M

Volltext

The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall von Pavelchak, Mark A., Antil, John H., Munch, James M.

Volltext

Is Relationship Marketing Culturally Bound: A Look at GuanXi in China von Simmons, Lee C, Munch, James M

Volltext

Reconceptualizing Individualism-Collectivism in Consumer Behavior von Gregory, Gary D, Munch, James M

Volltext