Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia von Mumuni, Alhassan G, Mansour, Mourad

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Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non‐Muslim majority markets von Mumuni, Alhassan G., Veeck, Ann, Luqmani, Mushtaq, Quraeshi, Zahir A., Kamarulzaman, Yusniza

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Online Product Review Impact: The Relative Effects of Review Credibility and Review Relevance von Mumuni, Alhassan G., O'Reilly, Kelley, MacMillan, Amy, Cowley, Scott, Kelley, Brett

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Motivations and attitudes toward domestic tourism in Saudi Arabia von Mansour, Mourad, Mumuni, Alhassan G

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Telecom market liberalization and service performance outcomes of an incumbent monopoly von Mumuni, Alhassan G., Luqmani, Mushtaq, Quraeshi, Zahir A.

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Religion, Markets, and Digital Media: Seeking Halal Food in the U.S von Kamarulzaman, Yusniza, Veeck, Ann, Mumuni, Alhassan G., Luqmani, Mushtaq, Quraeshi, Zahir A.

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Antecedents of consumers’ reliance on online product reviews von Mumuni, Alhassan G, Lancendorfer, Karen M, O’Reilly, Kelley A, MacMillan, Amy

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INTERVENTIONS TO ASSESS AND ADDRESS THE SELF-EFFICACY OF MARKETING STUDENTS TOWARD ACQUIRING ANALYTICAL SKILLS von Veeck, Ann, Quareshi, Zahir A., O'Reilly, Kelley, Mumuni, Alhassan G., MacMillan, Amy, Luqmani, Zahida, Luqmani, Mushtaq, Xie, Hu

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Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance von O'Reilly, Kelley, MacMillan, Amy, Mumuni, Alhassan G., Lancendorfer, Karen M.

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Considering a Marketing Degree? Student Perceptions of General Versus Specialized Majors von Atkin, JoAnn L., Bowie, Anthony Alland, Cowley, Scott, Eckert, James A., Ferrin, Bruce G., Harrison, Robert L., Lancendorfer, Karen M., Luqmani, Mushtaq, Luqmani, Zahida, Leingpibul, Thaweephan, Mumuni, Alhassan G., O’Reilly, Kelley, Quraeshi, Zahir A., Samples, Robert G., Veeck, Ann, Xie, Hu, Zondag, Marcellis M.

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Effectiveness of incentivized social media campaigns for a Fortune 500 company’s brand von Razi, Muhammad, Tarn, J. Michael, Mumuni, Alhassan G.

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Factors affecting consumers’ online product review use von O’Reilly, Kelley A, MacMillan, Amy, Mumuni, Alhassan G, Lancendorfer, Karen M

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Parent brand quality, service intensity and consumers’ usage consideration of service-to-service brand extensions von O’Reilly, Kelley A, Mumuni, Alhassan G, Newell, Stephen J, Addicott, Branden J

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Examining the Impact of Customer Relationship Management on Deconstructed Measures of Firm Performance von Mumuni, Alhassan G., O'Reilly, Kelley

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Transnational Religious Connections through Digital Media: Seeking Halal Food in Non- Muslim Majority Regions von Kamarulzaman, Yusniza, Veeck, Ann, Mumuni, Alhassan G, Quraeshi, Zahir A, Luqmani, Mushtaq

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