Customer profitability analysis: Measurement, concentration, and research directions von Mulhern, Francis J.

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The Relationship between Retail Price Promotions and Regular Price Purchases von Mulhern, Francis J., Padgett, Daniel T.

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The Relationship between Retail Price Promotions and Regular Price Purchases von Mulhern, Francis J., Padgett, Daniel T.

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Retail marketing: From distribution to integration von Mulhern, Francis J.

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Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants von Mulhern, Francis J, Williams, Jerome D, Leone, Robert P

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A comparative analysis of shopping behavior in Hispanic and non-Hispanic market areas von Mulhern, Francis J., Williams, Jerome D.

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Retail promotional advertising: Do the number of deal items and size of deal discounts affect store performance? von Mulhern, Francis J., Leone, Robert P.

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A nearest neighbor model for forecasting market response von Mulhern, Francis J., Caprara, Robert J.

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Measuring market response to price changes: A classification approach von Mulhern, Francis J., Leone, Robert P.

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The Advertising Exposure Effect of Free Standing Inserts von Srinivasan, Srini S., Leone, Robert P., Mulhern, Francis J.

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Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability von Mulhern, Francis J., Leone, Robert P.

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Estimating Individual Cross-Section Coefficients from the Random Coefficient Regression Model von Leone, Robert P., Oberhelman, H. Dennis, Mulhern, Francis J.

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Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability von Mulhern, Francis J., Leone, Robert P.

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Measuring market response to price changes von Mulhern, Francis J., Leone, Robert P.

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Systems of Survival: A Dialogue on the Moral Foundations of Commerce and Politics von Mulhern, Francis J.

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Handbook of Data Mining and Knowledge Discovery von Malthouse, Edward C., Mulhern, Francis J.

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Retail promotional advertising von Mulhern, Francis J., Leone, Robert P.

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Book reviews -- Systems of Survival: A Dialogue on the Moral Foundations of Commerce and Politics by Jane Jacobs von Mulhern, Francis J

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Book Review: Systems of Survival: A Dialogue on the Moral Foundations of Commerce and Politics von Mulhern, Francis J.

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Book Review: Handbook of Data Mining and Knowledge Discovery von Malthouse, Edward C., Mulhern, Francis J.

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