Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects von Kareklas, Ioannis, Muehling, Darrel D., Weber, T.J.

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Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising von Zhao, Guangzhi, Muehling, Darrel D., Kareklas, Ioannis

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An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses von Muehling, Darrel D., Pascal, Vincent J.

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The effect of color and self-view priming in persuasive communications von Kareklas, Ioannis, Muehling, Darrel D., King, Skyler

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"I Eat Organic for My Benefit and Yours": Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists von Kareklas, Ioannis, Carlson, Jeffrey R., Muehling, Darrel D.

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Fitting product placements: Affective fit and cognitive fit as determinants of consumer evaluations of placed brands von Gillespie, Brian, Muehling, Darrel D., Kareklas, Ioannis

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The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programs von Gillespie, Brian, Joireman, Jeff, Muehling, Darrel D.

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THE POWER OF REFLECTION: An Empirical Examination of Nostalgia Advertising Effects von Muehling, Darrel D., Sprott, David E., Sprott, David E.

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The Role of Regulatory Focus and Self-View in "Green" Advertising Message Framing von Kareklas, Ioannis, Carlson, Jeffrey R., Muehling, Darrel D.

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Reexamining health messages in the political age: The politicization of the COVID ‐19 pandemic and its detrimental effects on vaccine hesitancy von Kareklas, Ioannis, Bhattacharya, Devipsita, Muehling, Darrel D., Kisekka, Victoria

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Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers' Responses to Nostalgia-Themed Advertisements von Muehling, Darrel D., Sprott, David E., Sultan, Abdullah J.

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The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews von Karabas, Ismail, Kareklas, Ioannis, Weber, T.J., Muehling, Darrel D.

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The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes von Muehling, Darrel D.

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How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations von Weber, T. J., Muehling, Darrel D., Kareklas, Ioannis

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Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions von KAREKLAS, IOANNIS, MUEHLING, DARREL D.

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The effects of processing mode and brand scandals on copycat product evaluations von Braxton, Dominique F., Muehling, Darrel D., Joireman, Jeff

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The effects of tolerance of negativity on consumers' responses to comparative attack advertising von Muehling, Darrel D., Vijayalakshmi, Akshaya, Laczniak, Russell N.

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The Effects of Dual-Task Processing on Consumers' Responses to High- and Low-Imagery Radio Advertisements von Bolls, Paul D., Muehling, Darrel D.

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The moderating influence of brand status and source confirmation on third-party endorsement effects in advertising von Wang, Alex, Muehling, Darrel D.

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The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising von Wang, Alex, Muehling, Darrel D.

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