The Role of Gender in Pay-What-You-Want Contexts von Santana, Shelle, Morwitz, Vicki G.

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The Role of Numbers in the Customer Journey von Santana, Shelle, Thomas, Manoj, Morwitz, Vicki G.

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Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers von Wu, Alisa Yinghao, Morwitz, Vicki G

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Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries von Sharma, Eesha, Morwitz, Vicki G.

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Creating Boundary-Breaking, Marketing-Relevant Consumer Research von MacInnis, Deborah J., Morwitz, Vicki G., Botti, Simona, Hoffman, Donna L., Kozinets, Robert V., Lehmann, Donald R., Lynch, John G., Pechmann, Cornelia

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Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments von Hong, Jennifer Seokhwa, Longoni, Chiara, Morwitz, Vicki G.

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Choice bracketing and experience‐based choice von Hadar, Liat, Danziger, Shai, Morwitz, Vicki G.

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Retailer Pricing Strategy and Consumer Choice under Price Uncertainty von Danziger, Shai, Hadar, Liat, Morwitz, Vicki G.

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Consumer Reactions to Drip Pricing von Santana, Shelle, Dallas, Steven K., Morwitz, Vicki G.

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Stated intentions and purchase behavior: A unified model von Sun, Baohong, Morwitz, Vicki G.

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Widespread misestimates of greenhouse gas emissions suggest low carbon competence von Johnson, Eric J., Sugerman, Eli Rosen, Morwitz, Vicki G., Johar, Gita Venkataramani, Morris, Michael W.

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Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research von Chandon, Pierre, Morwitz, Vicki G., Reinartz, Werner J.

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Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages von Villarroel Ordenes, Francisco, Grewal, Dhruv, Ludwig, Stephan, Ruyter, Ko De, Mahr, Dominik, Wetzels, Martin

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"There Ain't No Such Thing as a Free Lunch": Consumers' Reactions to Pseudo-Free Offers von Dallas, Steven K., Morwitz, Vicki G.

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Effects of Participative Pricing on Consumers’ Cognitions and Actions: A Goal Theoretic Perspective von Chandran, Sucharita, Morwitz, Vicki G.

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Digital Goods Are Valued Less Than Physical Goods von ATASOY, OZGUN, MOREWEDGE, CAREY K.

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Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters von Li, Xueni (Shirley), Chan, Kimmy Wa, Kim, Sara

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Influence via Comparison-Driven Self-Evaluation and Restoration: The Case of the Low-Status Influencer von Shalev, Edith, Morwitz, Vicki G.

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The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences von Thomas, Manoj, Morwitz, Vicki G.

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When do purchase intentions predict sales? von Morwitz, Vicki G., Steckel, Joel H., Gupta, Alok

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