Differential Effects of Preferential Treatment Levels on Relational Outcomes von Lacey, Russell, Suh, Jaebeom, Morgan, Robert M.

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A Generalized Multidimensional Scale for Measuring Customer Engagement von Vivek, Shiri D., Beatty, Sharon E., Dalela, Vivek, Morgan, Robert M.

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Customer Engagement: Exploring Customer Relationships Beyond Purchase von Vivek, Shiri D., Beatty, Sharon E., Morgan, Robert M.

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Masterful scholarly competences and the development of impactful B2B marketing theory: Contributions of Dr. Shelby D. Hunt von Deitz, George D., Hansen, John D., Fox, Joseph D., Morgan, Robert M.

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The Role of Existing Knowledge in New Product Innovativeness and Performance von Brockman, Beverly K., Morgan, Robert M.

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Customer advocacy and the impact of B2B loyalty programs von Lacey, Russell, Morgan, Robert M.

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The Commitment-Trust Theory of Relationship Marketing von Morgan, Robert M., Hunt, Shelby D.

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The Role of Buyer Trust in Outsourced CRM: Its Influence on Organizational Learning and Performance von Brockman, Beverly K., Park, Jeong Eun, Morgan, Robert M.

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Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy von Morgan, Robert M, Hunt, Shelby

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The Moderating Effect of Organizational Cohesiveness in Knowledge Use and New Product Development von Brockman, B. K.

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Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust von Deitz, George D., Tokman, Mert, Richey, R. Glenn, Morgan, Robert M.

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Biological studies with polonium, radium, and plutonium von Fink, Robert Morgan, 1915

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Taxonomy of service-based loyalty program members von Hansen, John D, Deitz, George D, Morgan, Robert M

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Building Long-Term Patient-Physician Relationships von Crutchfield, Tammy Neal, Morgan, Robert M.

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A negative side of outsourcing marketing functions and market-based learning process von Park, Jeong Eun, Lee, Sungho, Morgan, Robert M.

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The evolution of managerial innovations in distribution: what prospects for ECR? von Brockman, Beverly K, Morgan, Robert M

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Trust, commitment and relationships in family business: Challenging conventional wisdom von Eddleston, Kimberly A., Morgan, Robert M.

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The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions von Hunt, Shelby D., Morgan, Robert M.

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The Comparative Advantage Theory of Competition von Hunt, Shelby D., Morgan, Robert M.

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Organizational Commitment: One of Many Commitments or Key Mediating Construct? von Hunt, Shelby D., Morgan, Robert M.

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