The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process von Raju, Sekar, Unnava, H. Rao, Montgomery, Nicole Votolato

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Temporal Sequence Effects: A Memory Framework von Montgomery, Nicole Votolato, Unnava, H. Rao

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My Recency, Our Primacy: How Social Connection Influences Evaluations of Sequences von Bhargave, Rajesh P., Montgomery, Nicole Votolato

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To Be or Not to Be Sorry? How CEO Gender Impacts the Effectiveness of Organizational Apologies von Cowen, Amanda P., Montgomery, Nicole Votolato

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The Social Context of Temporal Sequences: Why First Impressions Shape Shared Experiences von Bhargave, Rajesh, Montgomery, Nicole Votolato

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Rumor Has It: CEO Gender and Response to Organizational Denials von Montgomery, Nicole Votolato, Cowen, Amanda P.

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I Imagine, I Experience, I Like: The False Experience Effect von Rajagopal, Priyali, Montgomery, Nicole Votolato

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How Leader Gender Influences External Audience Response to Organizational Failures von Montgomery, Nicole Votolato, Cowen, Amanda P

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Motivated Reconstruction: The Effect of Brand Commitment on False Memories von Montgomery, Nicole Votolato, Rajagopal, Priyali

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Choosing Sides: CEO Gender and Investor Support for Activist Campaigns von Cowen, Amanda P., Montgomery, Nicole Votolato, Shropshire, Christine

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When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships von Montgomery, Nicole Votolato, Raju, Sekar, Desai, Kalpesh Kaushik, Unnava, H. Rao

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Collective Satiation: How Coexperience Accelerates a Decline in Hedonic Judgments von Bhargave, Rajesh P, Montgomery, Nicole Votolato, Redden, Joseph P

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The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands von Raju, Sekar, Unnava, H. Rao, Montgomery, Nicole Votolato

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