Factors influencing the potential adoption of portable pork DNA detection device von Ghazali, Ezlika, Mutum, Dilip, Waqas, Muhammad, Taha, Azni Zarina, Mohtar, Mozard

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Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model von Ghazali, Ezlika M, Mutum, Dilip S, Nguyen, Bang, Hamzah, Zalfa Laili, Mohtar, Mozard

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Travel motivation among cross border tourists: Case study of Langkawi von Park, Jonghyun, Musa, Ghazali, Moghavvemi, Sedigheh, Thirumoorthi, Thinaranjeney, Taha, Azni Zarina, Mohtar, Mozard, Sarker, Md Moniruzzaman

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A Systematic Literature Review and Future Research Agenda for the Gratification Discrepancies Approach von Shahab, Muhammad Hamza, Ghazali, Ezlika M., Mohtar, Mozard

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Muslim-friendly beauty and wellness framework and measurement von Mohtar, Mozard, Taha, Azni Zarina, Zakaria, Zalina, Ramli, Siti Qhairunissa, Sulaiman, Ainin

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DOES THE NEED FOR COGNITION, NEED FOR AFFECT AND PERCEIVED HUMOUR INFLUENCE CONSUMERS’ ATTITUDES TOWARDS THE ADVERTISED BRANDS? von Hafizah Omar Zaki, Kamarulzaman, Yusniza, Mohtar, Mozard

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The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda von Shahab, Muhammad Hamza, Ghazali, Ezlika, Mohtar, Mozard

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Clarifying the brand personality construct in Malaysia von Mohtar, Mozard, Rudd, John M, Evanschitzky, Heiner

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A Stochastic Frontier Analysis of Cultural Influence and Comprehensive Power of Countries von Shaharuddina, Shahrin Saaid, Mohtar, Mozard, Taha, Azni Zarina, Husin, Hanafi

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A Panel Study on the Effects of Cultural Influence and Heritage on Cultural Exports von Shaharuddin, Shahrin Saaid, Mohtar, Mozard, Taha, Azni Zarina, Husin, Hanafi

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Case 12: From Scraps to Style—The Art of Hermès’ Upcycling Journey with “Petit H” von Mohtar, Mozard, Taha, Azni Zarina

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Investigating repatronage intention in stores carrying halal products through store personalities von Mohtar, Mozard, Taha, Azni Zarina, Ghazali, Ezlika, Radzi, Mardiana Md

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Humour advertising: A review and a bibliometrics citation analysis von Hafizah Omar Zaki, Kamarulzaman, Yusniza, Mohtar, Mozard

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