“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept von Mimouni Chaabane, Aida, Pez, Virginie

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Perceived benefits of loyalty programs: Scale development and implications for relational strategies von Mimouni-Chaabane, Aîda, Volle, Pierre

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The double-edge effect of retailers’ cause-related marketing: When scepticism cools the warm-glow effect von Mimouni Chaabane, Aïda, Parguel, Béatrice

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The reward gap in hierarchical loyalty programmes: how to enhance bottom-tier customers' loyalty without alienating top-tier customers von Mimouni Chaabane, Aïda, Pez, Virginie

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Does Fashionization Impede Luxury Brands’ CSR Image? von Parguel, Béatrice, Delécolle, Thierry, Mimouni Chaabane, Aïda

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Competitive advertising within store flyers: A win–win strategy? von Mimouni Chaabane, Aîda, Sabri, Ouidade, Parguel, Béatrice

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The double-edge effect of retailers’ cause-related marketing von Mimouni Chaabane, Aïda, Parguel, Béatrice

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The dark side of the pressure exerted by loyalty programs on consumers: Practical and ethical issues von Pez, Virginie, Butori, Raphaëlle, Mimouni-Chaabane, Aïda

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Le côté sombre de la pression exercée sur les consommateurs par les programmes de fidélité: enjeux éthiques et pratiques von Pez, Virginie, Butori, Raphaëlle, Chaabane, Aïda Mimouni

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Charity Donors' Response to Cause-Related Marketing: The Role of Attachment Styles von Zouaghi, Sondes, Chaabane, Aïda Mimouni

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ATTITUDE À L'ÉGARD DES PROSPECTUS : INFLUENCE DES BÉNÉFICES ET COÛTS PERÇUS von Parguel, Béatrice, Mimouni-Chaabane, Aîda

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The Dark Side of Customer Relationship Management Practices in the Data Age: Managing Resistance and Perceived Intrusion for Responsible Practices

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Does Status Always Matter? The Effect of Brand Concept on the Effectiveness of Hierarchical and Linear Structures of Loyalty Programs von Chaabane, Aida Mimouni, Perard, Virginie Pez

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FAUT-IL CONCEVOIR LES PROSPECTUS EN FONCTION DE LA FIDÉLITÉ DU CLIENT À L'ENSEIGNE ? von Parguel, Béatrice, Sabri, Ouidade, Mimouni-Chaabane, Aîda

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