The relationship of reputation and credibility to brand success von Herbig, Paul, Milewicz, John

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The relationship of reputation and credibility to brand success von Herbig, Paul, Milewicz, John

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A model of reputation building and destruction von Herbig, Paul, Milewicz, John, Golden, Jim

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Evaluating the Brand Extension Decision Using a Model of Reputation Building von Milewicz, John, Herbig, Paul

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Marketing Signals in Industrial Markets von Herbig, Paul, Milewicz, John C, Gulbro, Robert

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Market Signalling and Its Role in Business-to-Business Communications von Herbig, Paul, Milewicz, John C

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To be or not to be ... credible that is: A model of reputation and credibility among competing firms von Herbig, Paul, Milewicz, John

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Market signalling: a review von Herbig, Paul

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Market signaling in the professional services von Herbig, Paul, Milewicz, John

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Conflict in marketing signals: The “lone man out” paradox von Herbig, Paul, Milewicz, John

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Temporal pattern recognition deficiency: The marketing manager's Achilles heel? von Herbig, Paul, Milewicz, John

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Marketing Signals in Service Industries: Implications for Strategic Decision Making and Profitability von Herbig, Paul, Milewicz, John

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A Quantitative Analysis of the Relative Efficiency between Overt and Covert Market Signals von Milewicz, John, Herbig, Paul

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To be or not to be... credible that is: a model of reputation and credibility among competing firms von Herbig, Paul, Milewicz, John

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To be or not to be...credible that is von Herbig, Paul, Milewicz, John

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Marketing Signals in Service Industries von Herbig, Paul, Milewicz, John

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Market Signaling in the Professional Services von Herbig, Paul, Milewicz, John

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To be or not to be...credible that is: a model of reputation and credibility among competing firms von Herbig, Paul, Milewicz, John

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Conflict in Marketing Signals: The "Lone Man Out" Paradox von Herbig, Paul, Milewicz, John

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The relationship of reputation and credibility to brand success von Herbig, Paul, Milewicz, John

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