Consumer Reactions to Brand Extensions in a Competitive Context: Does Fit Still Matter? von Milberg, Sandra J., Sinn, Francisca, Goodstein, Ronald C.

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Synthesis of attraction effect research: Practical market implications? von J. Milberg, Sandra, Silva, Mónica, Celedon, Paulina, Sinn, Francisca

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Parent brand susceptibility to negative feedback effects from brand extensions: A meta‐analysis of experimental consumer findings von Milberg, Sandra J., Cuneo, Andres, Silva, Monica, Goodstein, Ronald C.

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Information Privacy: Corporate Management and National Regulation von Milberg, Sandra J, Smith, H. Jeff, Burke, Sandra J

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Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs von Milberg, Sandra J., Cuneo, Andres, Langlois, Catherine

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Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands von Cuneo, Andres, Milberg, Sandra J., Alarcon-del-Amo, Maria del Carmen, Lopez-Belbeze, Pilar

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The Growth of Private Label Brands: A Worldwide Phenomenon? von Cuneo, Andres, Milberg, Sandra J., Benavente, Jose Miguel, Palacios-Fenech, Javier

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A new approach to measuring retail promotion effectiveness: A case of store traffic von Epstein, Leonardo D., Flores, Arturo A., Goodstein, Ronald C., Milberg, Sandra J.

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Compromising the Compromise Effect: Brands Matter von Sinn, Francisca, Milberg, Sandra J., Epstein, Leonardo D., Goodstein, Ronald C.

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Vulnerability of global brands to negative feedback effects von Milberg, Sandra J., Sinn, Francisca

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Information Privacy: Measuring Individuals' Concerns about Organizational Practices von Smith, H. Jeff, Milberg, Sandra J., Burke, Sandra J.

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Synthesis of attraction effect research von J. Milberg, Sandra, Silva, Mónica, Celedon, Paulina, Sinn, Francisca

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Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success von Milberg, Sandra J., Goodstein, Ronald C., Sinn, Francisca, Cuneo, Andres, Epstein, Leonardo D.

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The differential processing of price in gains and losses: the effects of frame and need for cognition von Chatterjee, Subimal, Heath, Timothy B., Milberg, Sandra J., France, Karen R.

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New Brands versus Brand Extensions, Attitudes versus Choice: Experimental Evidence for Theory and Practice von McCarthy, Michael S., Heath, Timothy B., Milberg, Sandra J.

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Category-based and attribute-based reactions to others: Some informational conditions of stereotyping and individuating processes von Fiske, Susan T, Neuberg, Steven L, Beattie, Ann E, Milberg, Sandra J

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Displaying Common but Previously Neglected Health Claims on Product Labels: Understanding Competitive Advantages, Deception, and Education von Burke, Sandra J., Milberg, Sandra J., Moe, Wendy W.

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Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies von Milberg, Sandra J., Whan Park, C., McCarthy, Michael S.

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Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages von Heath, Timothy B., Ryu, Gangseog, Chatterjee, Subimal, McCarthy, Michael S., Mothersbaugh, David L., Milberg, Sandra, Gaeth, Gary J.

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Values, personal information privacy, and regulatory approaches von Milberg, Sandra J, Burke, Sandra J, Smith, H. Jeff, Kallman, Ernest A

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