Antecedents and outcomes of fashion innovativeness in retailing von Anic, Ivan-Damir, Mihic, Mirela, Kursan Milakovic, Ivana

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Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes von Kursan Milaković, Ivana, Mihić, Mirela, Boljat, Ivana

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Drivers and consequences of word of mouth communication from the senders' and receivers' perspectives: the evidence from the Croatian adult population von Kursan Milaković, Ivana, Anić, Ivan-Damir, Mihić, Mirela

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Examining shopping enjoyment: personal factors, word of mouth and moderating effects of demographics von Mihic, Mirela, Kursan Milakovic, Ivana

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Applying the Theory of Planned Behavior in the Purchase of Organic Food von Linda Martić Kuran, Mihić Mirela

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Time spent shopping and consumer clothing purchasing behaviour von Mihić, Mirela, Anić, Ivan-Damir, Kursan Milaković, Ivana

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Demographic profile and purchasing outcomes of fashion conscious consumers in Croatia von Anic, Ivan Damir, Mihic, Mirela

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BUSINESS INTELLIGENCE: THE ROLE OF THE INTERNET IN MARKETING RESEARCH AND BUSINESS DECISION-MAKING von Kursan, Ivana, Mihic, Mirela

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Market segmentation based on consumers’ susceptibility to reference group types of influence: Multivariance analysis von Mirela Mihić

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Segmentacija tržišta na temelju impulzivnosti u kupovnom ponašanju potrošača von Mihić, Mirela, Kursan, Ivana

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Influence of demographic and individual difference factors on impulse buying von Mirela Mihić, Ivana Kursan

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A model of the global CRM system aimed at the improvement of the tourism offer within the Republic of Croatia von Dukic, Branimir, Mihic, Mirela, Dukic, Stojanka

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WORD-OF-MOUTH COMMUNICATION: A MULTI-DIMENSIONAL APPROACH von Kursan, Ivana, Mihić, Mirela

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Primjena Teorije planiranog ponašanja u kupovini ekološke hrane von Martić Kuran, Linda, Mihić, Mirela

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Market Segmentation Based on the Consumers' Impulsive Buying Behaviour von Mirela Mihić, Ivana Kursan

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Investigating the determinants and effects of prestige sensitivity in fashion retailing von Anic, Ivan-Damir, Milakovic, Ivana Kursan, Mihic, Mirela

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Utjecaj demografskih i individualnih čimbenika na impulzivnu kupovinu von Mihić, Mirela, Kursan, Ivana

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Segmentacija tržišta temeljem osjetljivosti potrošača na vrstu utjecaja referentnih grupa: multivarijantna analiza von Mihić, Mirela

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ASSESSING THE SITUATIONAL FACTORS AND IMPULSIVE BUYING BEHAVIOR: MARKET SEGMENTATION APPROACH von Mihic, Mirela, Kursan, Ivana

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ANTECEDENTS OF TRADITIONAL AND ELECTRONIC WORD-OF MOUTH COMMUNICATION: STUDENT POPULATION-BASED STUDY von Kursan Milkanović, Ivana, Mihić, Mirela, Ivasečko, Natalija

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