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  1. 1
    The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter?

    The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation: Do emotions matter? von Chaudhuri, Arjun, Micu, Camelia Codruta


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  2. 2
    The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements

    The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements von Micu, Camelia Codruta, Chowdhury, Tilottama G.


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