Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster von Kaplan, Andreas M., Haenlein, Michael

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Digital transformation: A multidisciplinary reflection and research agenda von Verhoef, Peter C., Broekhuizen, Thijs, Bart, Yakov, Bhattacharya, Abhi, Qi Dong, John, Fabian, Nicolai, Haenlein, Michael

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Users of the world, unite! The challenges and opportunities of Social Media von Kaplan, Andreas M., Haenlein, Michael

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Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House von Malthouse, Edward C., Haenlein, Michael, Skiera, Bernd, Wege, Egbert, Zhang, Michael

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An empirical comparison of the efficacy of covariance-based and variance-based SEM von Reinartz, Werner, Haenlein, Michael, Henseler, Jörg

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Targeting Revenue Leaders for a New Product von Haenlein, Michael, Libai, Barak

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Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence von Kaplan, Andreas, Haenlein, Michael

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Two hearts in three-quarter time: How to waltz the social media/viral marketing dance von Kaplan, Andreas M., Haenlein, Michael

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A social network analysis of customer-level revenue distribution von Haenlein, Michael

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A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence von Haenlein, Michael, Kaplan, Andreas

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Artificial intelligence and robotics: Shaking up the business world and society at large von Haenlein, Michael, Kaplan, Andreas

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Toward a Parsimonious Definition of Traditional and Electronic Mass Customization von Kaplan, Andreas M., Haenlein, Michael

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Rulers of the world, unite! The challenges and opportunities of artificial intelligence von Kaplan, Andreas, Haenlein, Michael

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To Be or Not to Be: Will Virtual Worlds and the Metaverse Gain Lasting Traction? von Kaplan, Andreas, Haenlein, Michael

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To Be or Not to Be: W ill V irtual W orlds and the M etaverse G ain L asting T raction ? von Kaplan, Andreas, Haenlein, Michael

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Social interactions in customer churn decisions: The impact of relationship directionality von Haenlein, Michael

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Measuring the long-term impact of business school research on academia, teaching, society and decision makers von Haenlein, Michael, Jack, Andrew

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Seeding, Referral, and Recommendation: Creating Profitable Word-of-Mouth Programs von Haenlein, Michael, Libai, Barak

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Digital transformation and disruption: On big data, blockchain, artificial intelligence, and other things von Kaplan, Andreas, Haenlein, Michael

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How to date your clients in the 21st century: Challenges in managing customer relationships in today's world von Haenlein, Michael

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