Exploring motivations for multimodal commuting: A hierarchical means-end chain analysis von Timmer, Sebastian, Merfeld, Katrin, Henkel, Sven

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Understanding B2B customer journeys for complex digital services: The case of cloud computing von Terpoorten, Claas, Klein, Jan F, Merfeld, Katrin

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Technology-enabled personalization in retail stores: Understanding drivers and barriers von Riegger, Anne-Sophie, Klein, Jan F., Merfeld, Katrin, Henkel, Sven

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Exploring motivations for multimodal commuting: A hierarchical means-end chain analysis von Timmer, Sebastian, Merfeld, Katrin, Henkel, Sven

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Navigating Age Diversity in Volunteer Teams: Barriers and Enablers of Teamwork von Schwarzmann, Vera, Merfeld, Katrin, Kreutzer, Karin

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Understanding B2B customer journeys for complex digital services: The case of cloud computing von Terpoorten, Claas, Klein, Jan F., Merfeld, Katrin

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Carsharing with shared autonomous vehicles: Uncovering drivers, barriers and future developments – A four-stage Delphi study von Merfeld, Katrin, Wilhelms, Mark-Philipp, Henkel, Sven, Kreutzer, Karin

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Understanding the urban mobility challenge: Why shared mobility providers fail to attract car drivers von Fitschen, Philip, Merfeld, Katrin, Klein, Jan F., Henkel, Sven

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Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services von Lehr, Adrian, Buettgen, Marion, Benoit, Sabine, Merfeld, Katrin

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Onto the light side of sharing: Using the force of blockchain von Großmann, Christopher, Merfeld, Katrin, Klein, Jan F, Föller, Franziska, Henkel, Sven

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Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior von Riegger, Anne Sophie, Merfeld, Katrin, Klein, Jan F, Henkel, Sven

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Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior von Riegger, Anne-Sophie, Merfeld, Katrin, Klein, Jan F., Henkel, Sven

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Technology-enabled personalization in retail stores: Understanding drivers and barriers von Riegger, Anne Sophie, Klein, Jan F, Merfeld, Katrin, Henkel, Sven

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A psychoanalytical approach in urban design: exploring dynamics of co-creation through theme-centred interaction von Oetken, Katharina Johanna, Hennig, Kerstin, Henkel, Sven, Merfeld, Katrin

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Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing von Wilhelms, Mark-Philipp, Merfeld, Katrin, Henkel, Sven

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Being driven autonomously – A qualitative study to elicit consumers’ overarching motivational structures von Merfeld, Katrin, Wilhelms, Mark-Philipp, Henkel, Sven

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Onto the light side of sharing: Using the force of blockchain von Großmann, Christopher, Merfeld, Katrin, Klein, Jan F., Föller, Franziska, Henkel, Sven

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Buying to share: How prosumption promotes purchases in peer-to-peer asset sharing von Klein, Jan F., Merfeld, Katrin, Wilhelms, Mark-Philipp, Falk, Tomas, Henkel, Sven

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Buying to share: How prosumption promotes purchases in peer-to-peer asset sharing von Klein, Jan F, Merfeld, Katrin, Wilhelms, Mark Philipp, Falk, Tomas, Henkel, Sven

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Enabling justice for nature-based solutions in real estate development von Perera, Chayanika, Toxopeus, Helen, Klein, Sophie, Merfeld, Katrin

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