Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability von Nguyen, Bang, Yu, Xiaoyu, Melewar, T.C., Chen, Junsong

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Branding luxury hotels: Evidence from the analysis of consumers’ “big” visual data on TripAdvisor von Giglio, Simona, Pantano, Eleonora, Bilotta, Eleonora, Melewar, T.C.

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Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities von Sarstedt, Marko, Wilczynski, Petra, Melewar, T.C.

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An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction von Zha, Dongmei, Melewar, T.C., Foroudi, Pantea, Jin, Zhongqi

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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility von Hussain, Shahzeb, Melewar, T.C., Priporas, Constantinos-Vasilios, Foroudi, Pantea, Dennis, Charles

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Integrating identity, strategy and communications for trust, loyalty and commitment von Melewar, T.C, Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J, Foroudi, Mohammad M

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Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences von Zha, Dongmei, Foroudi, Pantea, Melewar, T.C, Jin, Zhongqi

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Towards a theoretical framework on sensorial place brand identity von Rodrigues, Clarinda, Skinner, Heather, Dennis, Charles, Melewar, T C

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Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia von Ismail, Ahmed Rageh, Nguyen, Bang, Chen, Junsong, Melewar, T.C, Mohamad, Bahtiar

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The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers von Khaneja, Suyash, Hussain, Shahzeb, Melewar, T.C, Foroudi, Pantea

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Why would anyone come to Corfu to have a Heineken? von Melewar, T.C, Skinner, Heather

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Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach von Hussain, Shahzeb, Melewar, T.C, Priporas, Constantinos Vasilios, Foroudi, Pantea

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Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research von Argyriou, Evmorfia, Melewar, T.C.

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Using netnography research method to reveal the underlying dimensions of the customer tourist experience von Rageh, Ahmed, Melewar, T.C, Woodside, Arch

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Exploring the corporate image formation process von Tran, Mai An, Nguyen, Bang, Melewar, T.C, Bodoh, Jim

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Shaping the research agenda for corporate branding: avenues for future research von Melewar, T.C, Gotsi, Manto, Andriopoulos, Constantine

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Evaluating the factors of corporate website favorability: a case of UK and Russia von Ageeva, Elena, Melewar, T.C, Foroudi, Pantea, Dennis, Charles

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Nation branding and integrated marketing communications: an ASEAN perspective von Dinnie, Keith, Melewar, T.C., Seidenfuss, Kai-Uwe, Musa, Ghazali

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The consequence of waiters’ professional identity on passion for work and its effects on employee turnover: a qualitative approach von Jerez-Jerez, M.J, Melewar, T.C

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Localization of computer-mediated communication and corporate impression on online communities von Hallier Willi, Christine, Nguyen, Bang, Melewar, T.C, Gupta, Suraksha, Yu, Xiaoyu

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