Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research von Meißner, Martin, Pfeiffer, Jella, Pfeiffer, Thies, Oppewal, Harmen

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The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues von Meißner, Martin, Oll, Josua

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Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption von Peukert, Christian, Pfeiffer, Jella, Meißner, Martin, Pfeiffer, Thies, Weinhardt, Christof

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How virtual reality affects consumer choice von Meißner, Martin, Pfeiffer, Jella, Peukert, Christian, Dietrich, Holger, Pfeiffer, Thies

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Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments von Pfeiffer, Jella, Pfeiffer, Thies, Meissner, Martin, Weiss, Elisa

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Presentation of celebrities’ private life through visual social media von Klostermann, Jan, Meißner, Martin, Max, Alexander, Decker, Reinhold

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Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda von Alida Volkmer, Sara, Meißner, Martin

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Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising von Brüns, Jasper David, Meißner, Martin

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Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing von Zanger, Vera, Meißner, Martin, Rauschnabel, Philipp A

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Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice von MEIßNER, MARTIN, MUSALEM, ANDRES, HUBER, JOEL

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Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity von Brüns, Jasper David, Meißner, Martin

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Surprising adaptivity to set size changes in multi-attribute repeated choice tasks von Meißner, Martin, Oppewal, Harmen, Huber, Joel

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Components of attentional effort for repeated tasks von Musalem, Andres, Montoya, Ricardo, Meißner, Martin, Huber, Joel

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A mechanism for aggregating association network data: An application to brand concept maps von Böger, Daniel, Kottemann, Pascal, Meißner, Martin, Decker, Reinhold

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Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons von SCHOLZ, SÖREN W., MEISSNER, MARTIN, DECKER, REINHOLD

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Eye-Tracking Information Processing in Choice-Based Conjoint Analysis von Meißner, Martin, Decker, Reinhold

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Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making von Mormann, Milica, Griffiths, Tom, Janiszewski, Chris, Russo, J. Edward, Aribarg, Anocha, Ashby, Nathaniel J. S., Bagchi, Rajesh, Bhatia, Sudeep, Kovacheva, Aleksandra, Meissner, Martin, Mrkva, Kellen J.

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WITH A LITTLE HELP FROM MY CUSTOMERS: THE INFLUENCE OF CUSTOMER EMPOWERMENT ON CONSUMERS’ PERCEPTIONS OF WELL-ESTABLISHED BRANDS von MEIßNER, MARTIN, HAURAND, MICHELLE D., STUMMER, CHRISTIAN

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Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions: An Experiment in a Virtual Supermarket von Pfeiffer, Jella, Pfeiffer, Thies, Greif-Winzrieth, Anke, Meißner, Martin, Renner, Patrick, Weinhardt, Christof

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Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels von Meißner, Martin, Heinzle, Stefanie Lena, Decker, Reinhold

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