Netnography as a tool for understanding customers: implications for service research and practice von Heinonen, Kristina, Medberg, Gustav

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Value-in-use and service quality: do customers see a difference? von Medberg, Gustav, Grönroos, Christian

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Invisible value formation: a netnography in retail banking von Medberg, Gustav, Heinonen, Kristina

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Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity von Ciuchita, Robert, Medberg, Gustav, Penttinen, Valeria, Lutz, Christoph, Heinonen, Kristina

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Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review von Gummerus, Johanna, von Koskull, Catharina, Kauppinen-Räisänen, Hannele, Medberg, Gustav

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Affordances Advancing User-Created Communication (UCC) in Service: Interactivity, Visibility, and Anonymity von Ciuchita, Robert, Medberg, Gustav, Penttinen, Valeria, Lutz, Christoph, Heinonen, Kristina

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Affordances Advancing User-Created Communication (UCC) in Service: Interactivity, Visibility, and Anonymity von Ciuchita, Robert, Medberg, Gustav, Penttinen, Valeria, Lutz, Christoph, Heinonen, Kristina

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ELEKTRONISKA KUNDRELATIONER En teoristudie von Medberg Gustav 1982- , Örebro universitet, Handelshögskolan vid Örebro universitet, Thalström Martin 1984- , Örebro universitet, Handelshögskolan vid Örebro universitet, Medberg Gustav 1982-, Örebro University, Örebro University, Örebro University, Thalström Martin 1984-, Örebro University, Handelshögskolan, Örebro University

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