The Megaphone Effect: Taste and Audience in Fashion Blogging von McQuarrie, Edward F., Miller, Jessica, Phillips, Barbara J.

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Narrative and Persuasion in Fashion Advertising von Phillips, Barbara J., McQuarrie, Edward F.

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The New Consumer Online: A Sociology of Taste, Audience, and Publics von McQuarrie, Edward F

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Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising von McQuarrie, Edward F., Mick, David Glen

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Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses von Mcquarrie, Edward F., Mick, David Glen

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Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising von Phillips, Barbara J., McQuarrie, Edward F.

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PERSONIFICATION IN ADVERTISING: Using a Visual Metaphor to Trigger Anthropomorphism von Delbaere, Marjorie, McQuarrie, Edward F., Phillips, Barbara J.

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Lost and found: Individual differences in propensity to process visual elements of persuasion von DeRosia, Eric D., McQuarrie, Edward F.

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How Visual Brand Identity Shapes Consumer Response von Phillips, Barbara J., McQuarrie, Edward F., Griffin, W. Glenn

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Impact of Advertising Metaphor on Consumer Belief: Delineating the Contribution of Comparison Versus Deviation Factors von Phillips, Barbara J., McQuarrie, Edward F.

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INDIRECT PERSUASION IN ADVERTISING: How Consumers Process Metaphors Presented in Pictures and Words von McQuarrie, Edward F., Phillips, Barbara J.

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The Megaphone Effect in Social Media: How Ordinary Consumers Become Style Leaders von McQuarrie, Edward F., Phillips, Barbara J.

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Threats to the scientific status of experimental consumer psychology: A Darwinian perspective von McQuarrie, Edward F.

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How Investors Became Consumers von McQuarrie, Edward F., Statman, Meir

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The Face of the Brand: How Art Directors Understand Visual Brand Identity von Phillips, Barbara J., McQuarrie, Edward F., Griffin, W. Glenn

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Dreaming out loud on Pinterest: New forms of indirect persuasion von Phillips, Barbara J., Miller, Jessica, McQuarrie, Edward F.

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It's Not Your Father's Magazine Ad: Magnitude and Direction of Recent Changes in Advertising Style von McQuarrie, Edward F., Phillips, Barbara J.

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How online reviews create social network value: the role of feedback versus individual motivation von McIntyre, Shelby H., McQuarrie, Edward F., Shanmugam, Ravi

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Figures of Rhetoric in Advertising Language von McQuarrie, Edward F., Mick, David Glen

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The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999 von Phillips, Barbara J., McQuarrie, Edward F.

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