COVID-19 and strategic communication with parents and guardians of college students von McMillan, Sally J.

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Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity von McMillan, Sally J., Hwang, Jang-Sun

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Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key Sources von Kim, Juran, McMillan, Sally J.

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Experience effects on interactivity: Functions, processes, and perceptions von Kim, Juran, Spielmann, Nathalie, McMillan, Sally J.

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A Systems-Theory Analysis of the Relationship between Communication, Beliefs/Practices, Religiosity, Spirituality and Expected Future Religious Practices of College Students von Williams-Smith, Rachel, McMillan, Sally J.

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A four-part model of cyber-interactivity: Some cyber-places are more interactive than others von Mcmillan, Sally J.

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Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers von Choi, Yung Kyun, Hwang, Jang-Sun, McMillan, Sally J.

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Coming of age with the internet: A qualitative exploration of how the internet has become an integral part of young people’s lives von Mcmillan, Sally J., Morrison, Margaret

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The Microscope and the Moving Target: The Challenge of Applying Content Analysis to the World Wide Web von McMillan, Sally J.

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A Comparison of Characteristics and Cultures of Academic Disciplinary Areas in the Context of Advertising and Public Relations Education von McMillan, Sally J.

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Defining Interactivity: A Qualitative Identification of Key Dimensions von DOWNES, EDWARD J., McMILLAN, SALLY J.

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Motivators for the intention to use mobile TV: A comparison of South Korean males and females von Kyun Choi, Yung, Kim, Juran, McMillan, Sally J.

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A Multifaceted Tool for a Complex Phenomenon: Coding Web-Based Interactivity as Technologies for Interaction Evolve von McMillan, Sally J., Hoy, Mariea G., Kim, Juran, McMahan, Carolyn

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Developing Breast Health Messages for Women in Rural Populations von HALEY, ERIC, AVERY, ELIZABETH J., McMILLAN, SALLY J.

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Collaborating on Assessment of the Undergraduate Student Experience von Shivers, Melissa S., McMillan, Sally J.

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Breast health education for working women in Appalachia: insights from focus group research von McMillan, Sally J, Haley, Eric, Zollman-Huggler, Paige, Johnson Avery, Elizabeth, Winchenbach, Melissa G, Bell, John L

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Effects of Structural and Perceptual Factors on Attitudes toward the Website von McMILLAN, SALLY J., HWANG, JANG-SUN, LEE, GUIOHK

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Response Variation in E-Mail Surveys: An Exploration von SHEEHAN, KIM BARTEL, McMILLAN, SALLY J

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Who Pays for Content? Funding in Interactive Media von McMillan, Sally J.

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Survival of the Fittest Online: A Longitudinal Study of Health‐Related Web Sites von McMillan, Sally J.

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